Best Competitor Monitoring tools to Boost your business!

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competitor monitoring tools

Looking for competitor monitoring tools? You’ve come to the right place.

In today’s fiercely competitive business landscape, staying ahead of the game requires a keen eye on what your rivals are up to. That’s where competitor monitoring tools come into play, serving as indispensable allies in your quest for success. 

Moreover, 90% of Fortune 500 Companies already use Competitive Intelligence to gain a competitive advantage, highlighting the importance of these tools.

So, without further ado, let’s explore the best competitor monitoring tools that can propel your business to new heights.

Competitor Monitoring Tools For Social Media

1) Sprout Social

Rating: 4.4/5

Pricing: Starts from $249/month.

Sprout Social is the ultimate starting point for gaining a competitive edge through comprehensive analysis. This powerful platform empowers you to understand and optimize your social media strategies by providing in-depth insights into your competitors’ performance across Facebook, Twitter, and Instagram. 

Key Features

    • Competitive Analysis: Gain valuable insights into your competitors’ social media performance from channels like Facebook, Twitter, and Instagram.
    • Premium Analytics Tool: With the Premium Analytics tool, you can delve deeper into your social media platforms and get interactive charts and customizable graphs.
    • Advanced Listening: Sprout Social’s Advanced Listening tool taps into publicly available social conversations, and helps in evaluating your own brand’s share of voice in the industry.

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2) Phlanx

competitor monitoring tools

Rating: 3.4/5

Pricing: Starts from $39/month with a 30-day free trial.

Phlanx is a powerful Instagram engagement calculator that unveils the level of activity among an Instagram account’s followers. 

Key Features

    • Engagement Ratio Analysis: Phlanx computes an engagement ratio by analyzing the connection between an account’s followers and their interaction with the content, such as likes and comments.
    • Competitive Analysis: Phlanx empowers you to assess your competitors’ performance on Instagram by providing data-driven insights into their engagement levels.
    • Influencer Authenticity Check: For businesses and marketers, Phlanx offers a reliable method to determine whether an influencer has a legitimate and engaged following.

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3) Social Blade

Rating: 4.5/5

Pricing: Begin at $3.99/month

Social Blade is a versatile tool that allows you to explore the follower counts of prominent brands and individuals across various social media platforms, including Twitter, Instagram, and YouTube, among others.

Key Features

    • Twitter Competitor Analysis: Social Blade’s Twitter analysis tool assigns a “grade” to users based on their average number of retweets and likes.
    • Social Presence Comparison: Social Blade enables you to compare the social media presence of various brands against each other. 
    • Real-Time Follower Tracking: Social Blade’s live follower count and daily updates offer invaluable real-time insights to stay responsive and informed about their follower base’s trends and changes.

AI-powered Competitor Monitoring Tools

1) Kompyte

competitor monitoring tools

Rating: 4.5/5

Pricing: Personalized

Kompyte streamlines competitive intelligence by automatically consolidating competitor updates into a user-friendly dashboard. 

This includes real-time data from their website, social media, content, ads, and more. It simplifies competitor tracking and facilitates the creation of sales battle cards based on these insights.

Key Features

    • Competitor Tracking and Analysis: Monitor competitors’ online activities, including website changes, content updates, keyword rankings, and social media engagement.
    • Real-Time Alerts: Kompyte provides real-time notifications and alerts when it detects significant changes or updates on competitors’ websites, content, or marketing campaigns.
    • Benchmarking and Reporting: Kompyte provides deep market trend insights, enabling data-driven strategy improvements by identifying opportunities and strengths.

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2) Crayon

Rating: 4.6/5

Pricing: Send an inquiry to get their pricing details

Crayon is an AI-powered tool for competitor analysis and competitive monitoring. It compiles and organizes competitor updates into a user-friendly dashboard, facilitates team collaboration, and allows the creation of sales battle cards and customizable reports.

Key Features

    • Competitor Tracking and Monitoring: Keep a close eye on competitors’ changes to identify emerging trends.
    • AI-Powered Insights: Crayon uses AI to quickly analyze data and uncover key competitive insights, saving businesses time and resources on manual research.
    • Competitive Benchmarking and Reporting: Crayon provides tools for benchmarking your business’s performance against competitors.

Competitor Monitoring Tools for SEO

1) SEMrush

competitor monitoring tools

Rating: 4.5/5

Pricing: Try for free, plans begin at $129.95/month.

SEMrush is a powerful SEO tool and competitor monitoring solution that empowers you to enhance your online presence and outperform your rivals. 

It provides a comprehensive suite of features to improve website visibility, optimize content, and track competitors, making it an indispensable resource for digital marketing and SEO professionals.

Key Features

    • Competitor Analysis: SEMrush offers in-depth competitor research, helping you understand your rivals’ strategies, keywords, and backlinks.
    • Keyword Research: SEMrush’s keyword research tools enable you to discover high-performing keywords, track rankings, and identify keyword gaps.
    • Site Audit: Get comprehensive website audits, highlighting issues affecting site performance, SEO health, and user experience. 
    • Content Marketing Tools: SEMrush offers content optimization and tracking tools to improve the quality and relevance of website content.

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2) Ahrefs

Rating: 4.5/5

Pricing: Free plan with limited features; paid plans begin at $99/month

Ahrefs’ Site Explorer is an essential SEO competitor analysis tool that reveals top organic keywords, estimated traffic, and high-performing content of your rivals. It eliminates the guesswork and provides insights into your competitors’ web traffic and effective strategies.

Key Features

    • Backlink Analysis: Ahrefs is renowned for its comprehensive backlink analysis, enabling you to evaluate and monitor your website’s backlink profile. 
    • Keyword Research: Ahrefs offers a robust keyword research tool so you can discover high-traffic keywords, assess their difficulty level, and track their rankings. 
    • Site Audit: Ahrefs provides detailed site audits to identify and resolve on-page SEO issues, technical errors, and performance bottlenecks.
    • Competitor Analysis: Ahrefs’ competitor analysis tools offer insights into the strategies of rival websites, including their backlinks, keywords, and content.

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3) Moz Pro

competitor monitoring tools

Rating: 4.5/5

Pricing: $99/month with a 30-day free trial

Moz Pro, a Moz browser extension, offers a quick assessment of a website’s authority using Domain Authority (DA). Higher DA scores indicate stronger search engine potential. 

It’s a handy tool for fast site evaluations and allows easy comparison with competitors in Google results, aiding passive competitive analysis and backlink insights.

Key Features

    • Domain Authority Assessment: Ability to evaluate a website’s authority through the Domain Authority (DA) metric.
    • Competitor Comparison: Compare the performance of competing sites in Google search queries.
    • Backlink Insights: Gain insights into the backlink strategies of competing websites, to ascertain factors like the website’s age and its effectiveness in building a backlink profile.

Competitor Monitoring Tools for Content

1) BuzzSumo

Rating: 4.5/5

Pricing: 30-day free trial; plans begin at $199/month

BuzzSumo is your go-to solution for identifying top-performing content, industry influencers, and trending topics, helping enhance your content and marketing strategies.

Key Features

    • Content Discovery: BuzzSumo helps you discover trending content and adapt your strategies to engage your target audience effectively.
    • Competitor Analysis: BuzzSumo offers powerful tools for analyzing competitors, providing valuable insights into your content strategies and performance on social media. 
    • Influencer Identification: It allows you to connect with influencers who can amplify your content and extend your reach to a broader audience.

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2) SimilarWeb

competitor monitoring tools

Rating: 4.7/5

Pricing: You can try for free; paid plans begin at $125/month

SimilarWeb caters to both content creators and SEO enthusiasts. This tool offers an extensive suite of features for in-depth competitor analysis, revealing valuable insights about their content strategies and the sources of their web traffic.

For content marketers, SimilarWeb goes a step further by unveiling the specific topics that visitors search for and the related websites they frequent.

Key Features 

    • Competitor Analysis: Gain insights into competitors’ online strategies, audience engagement, and digital performance. 
    • Website Traffic and User Behavior: Track key performance indicators, including traffic sources, pageviews, bounce rates, and more.
    • Keyword and SEO Analysis: Discover high-performing keywords, track keyword rankings, and assess their own and competitors’ SEO strategies.

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3) Feedly

Rating: 4.4/5

Pricing: Starts from $6/month

Feedly is like a digital news collector that helps you keep an eye on what your competitors are writing about without visiting their websites all the time. It gathers their content in one place, making it easy to see what topics they’re focusing on.

Key Features

    • Content Aggregation: Feedly aggregates content from websites, blogs, news sources, and more, allowing users to create personalized content feeds tailored to their interests. 
    • Categorization and Organization: Categorize and organize your content feeds into folders and collections.
    • Real-Time Updates: Ability to provide real-time updates and notifications for new content from selected sources.

Conclusion

In conclusion, staying competitive in today’s dynamic business landscape requires access to the right competitor monitoring tools. 

By utilizing the best competitor monitoring tools given above, you can gain a strategic advantage, refine your marketing strategies, and adapt to the ever-changing market conditions. 

Whether it’s tracking social media metrics, assessing SEO performance, or uncovering industry insights, the right competitor monitoring tools are your indispensable allies on the path to success.

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