14 Best B2B Cold Email Templates To Drive Sales In 2024

Table of Contents

Last Updated: April 2024

Maximize B2B Sales in 2024 with the winning cold email templates! Utilize these optimized cold email templates for B2B to forge strong connections, boost engagement, and drive unparalleled sales success. Let these proven strategies elevate your outreach and yield remarkable results.

Table of Contents

What is a B2B cold template?

B2B cold email templates are pre-designed, standardized formats used by businesses to establish contact with potential clients and promote engagement without prior relationships.

Best B2B Cold Email Templates to Drive Sales 

1. AIDA formula for cold emails.

    • Attention: Ensure attention with a captivating headline or introduction.
    • Interest: Provide valuable information and address the recipient’s needs.
    • Desire: Promote product/service benefits and unique selling points to cultivate desire.
    • Action: Motivate the recipient to take action.

The AIDA formula is a classic marketing and sales technique used to structure effective communication.

Template

Image Source - leadfeeder.com

2. BAB formula for cold emails.

The BAB cold email formula template follows a storytelling approach, connecting with the recipient’s current situation (Before), presenting a desirable future outcome (After), and bridging the gap between the two.

Template

Image Source - leadfeeder.com

3. PAS formula for cold emails

The PAS formula, based on Problem, Agitate, and Solve, is a powerful technique for persuasive emails in marketing and sales, addressing pain points, amplifying concerns, and presenting solutions.

Template

4. SAS formula cold emails

The SAS formula, derived from Star-Arch-Success, creates compelling emails urging readers to take decisive action by weaving captivating narratives.

Identify the “star” of your story: a customer, person, or business.

Provide the “arch” of the story by describing the star’s problem before finding a solution.

The success story outlines how your product or service helped a star overcome its problem and achieve goals, highlighting specific benefits and potential benefits for the reader.

Template:

Hi [Recipient’s Name],

I noticed you’ve been looking for ways to [state the problem or pain point]. 

Imagine a world where you can [agitate the problem]. It’s not easy, but I’ve found a solution that can help.

Let me introduce you to [Your Solution]. Our [product] can provide [benefits]. It’s helped countless people overcome [the problem] and achieve remarkable results.

5. The relevant question in B2B cold email template

B2B cold email template with relevant questions captures the recipient, promoting meaningful conversation and genuine interest in understanding needs and challenges.

Template:

Hi [Prospect’s Name],

I hope this email finds you well. I came across your company, [Prospect’s Company Name], and was impressed by your work on [mention a recent achievement or project].

[State the Problem or Pain Point] One of the common challenges businesses like yours encounter is [mention a specific pain point or challenge].

[Solution Introduction] I want to share an effective solution that can significantly impact your business for the better. Our [your product] is specifically designed to address [the problem]. We’ve successfully helped companies in [Prospect’s Industry] streamline their processes, boost efficiency, and drive growth.

[Key Benefits] By implementing [your product], you can expect to experience [benefits].

[Call to Action – CTA] I would love to learn more about your specific needs and discuss how [your product] can benefit [Prospect’s Company Name].

[Closing] Thank you very much.

6. The “We noticed your visit” sales email template

The “we noticed your visit” sales email template targets previously visited website visitors, effectively engaging potential customers with their interest in your offerings.

Template:

Hi [Prospect’s Name],

Since you’ve shown interest in our services, we want to extend a special offer exclusively for you. Take advantage of [an offer – a discount, free trial, or any other incentive] for a limited time.

We believe our [services] can truly benefit you, and we’d love to help further.

To redeem your exclusive offer, use the code [Promo Code] during checkout or contact our friendly customer support team.

We appreciate your consideration of [mention relevant services]. 

7. The “enhanced solution” cold email template

The “enhanced solution” cold email template offers tailored solutions to specific problems, establishing strong connections with potential customers by promoting conversation and addressing their specific needs.

Template:

Hi [Prospect’s Name],

Are you tired of [Prospect’s challenge] eating up your time and resources?

At [Your company name], we’ve developed a revolutionary approach that has helped numerous businesses like yours overcome [Prospect’s challenge].

Here’s what sets us apart:

    1. [Unique Selling Point 1]
    2. [Unique Selling Point 2]
    3. [Unique Selling Point 3]

We’d love to share more details and explore how our solution can benefit your company. 

8. The evaluate competitor satisfaction B2B cold email template

A evaluate competitor satisfaction B2B cold email template sends a cold email to businesses using a competitor’s product or service to gauge satisfaction and potential interest in learning more about the competitor’s alternative.

Template:

Hi [Prospect’s Name],

Are you tired of [Prospect’s Pain Point/Challenge] eating up your time and resources?

At [Your Company Name], we’ve developed a revolutionary approach that has helped numerous businesses like yours overcome [Prospect’s Pain Point/Challenge].

Here’s what sets us apart:

    1. [Unique Selling Point 1]
    2. [Unique Selling Point 2]
    3. [Unique Selling Point 3]

9. The valuable asset cold email template

The valuable asset cold email template sends a valuable resource to businesses, aiming to build trust, and rapport, and position the sender as an expert in their field.

Template:

Hi [Prospect’s Name],

As someone involved in [Prospect’s interest], we understand how significant it is to have access to valuable resources that can enhance your expertise.

We are excited to share an exclusive and valuable resource with you. Our [Resource type] offers in-depth insights, practical tips, and valuable tools that can help you [mention the benefits or goals it can help you achieve].

To access this resource, click on the link below: [Link to the Resource].

10. The bypassing of the wrong recipient’s B2B email template

Bypassing the wrong recipient’s B2B email template sends a cold email to the wrong person, aiming to connect with the decision-maker and bypass the gatekeeper, gaining entry into the decision-making process.

Template:

Hi [Prospect’s Name],

We’ve recently launched a groundbreaking [Your product] that benefits businesses like yours. We have designed our solution to [mention key benefits and value propositions].

I’m eager to discuss this opportunity further with the decision-maker who handles [mention the relevant department or responsibility].

I believe our [Your product] can be a game-changer for [Prospect’s Company name], and I’m confident it aligns with your goals of [mention the prospect’s objectives].

11. The current events B2B sales email template

The current events B2B sales email template is a cold email designed to highlight relevant industry news, demonstrating up-to-date knowledge and valuable insights for businesses.  

Template            

Image Source - leadfeeder.com

12. We help famous “x” we can help you with a sales email template

The “we help famous ‘x’, we can help you” sales email template showcases a company’s success with similar businesses, demonstrating a proven track record and potential to assist them to achieve the same.

Template

Image Source - leadfeeder.com

13. “Love your X” cold email template

The “love your X” cold email template compliments businesses on their strengths, building rapport and demonstrating genuine interest in their work, aiming to initiate a conversation.

Template:

Hi [Prospect’s Name],

Hope you are doing well! We noticed your passion for [Prospect’s X], and we couldn’t agree more!

At [Your Company Name], we share the same love for [Prospect X], and we’ve developed something special just for enthusiasts like you.

Introducing [Your Product] – the right companion to enhance your experience with [Prospect X]. We have developed a solution that [mentions key benefits and value propositions].

Here’s what sets us apart:

    • [Unique Selling Point 1]
    • [Unique Selling Point 2]
    • [Unique Selling Point 3]

We believe our [Your Product] will further amplify your love for [Prospect X], and we can’t wait to share it with you.

As a token of appreciation for your passion, we have an exclusive offer just for you. Click the link below to learn more: [Offer Link].

14. The “your decision” cold email template

The “your decision” cold email template allows businesses to decide their course of action, respecting their time and allowing them to decide if they’re interested in learning more.

Template:

Hi [Prospect’s Name],

At [Your Company Name], we’ve been working on a cutting-edge solution that can transform [Prospect’s Industry]. Our [Your Product] offers an array of benefits, including [mention key benefits and value proposition].

Here’s where it gets exciting – it’s entirely up to you to decide if you want to realize the full potential of our solution. We’re offering an exclusive no-obligation trial, giving you the freedom to see firsthand how [Your Product] aligns with your goals.

Improve your cold sales email template with Saufter

Image Source - saufter.io

Saufter streamlines customer support and enhances engagement with efficient ticket management and advanced analytics. Utilize Saufter to track customer interactions, analyze data, and personalize B2B sales emails.

Implement A/B testing to experiment with and optimize subject lines, CTAs, and content. Continuously iterate based on data-driven insights for enhanced B2B sales success over time. Optimize a cold sales email template with Saufter to boost B2B sales efforts, build stronger relationships, and provide clear value.

Read this article: 12 Chatbots That Will Revolutionize Your Customer Service

Conclusion

Leverage the power of top-notch B2B cold email templates for 2024, propelling sales success and maximizing business growth. Your winning formula awaits!

Discover unbeatable sales potential with Saufter, a game-changing tool. Drive conversions and boost B2B sales like never before.

Click here to sign up!

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