Clickfunnels vs Convertkit: Which Tool Is Best For Your Business?

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clickfunnels vs convertkit

Last Updated: April 2024

Today, we’re exploring a digital marketing giants’ face-off: ClickFunnels vs ConvertKit. The competition is fierce in the digital marketing arena.

If you’re in the business of online success, these names likely ring a bell. But fear not, even if you’re new to the game, we’ve got your back. 

Before we get into the nitty-gritty, consider this eye-opener: As per Statista‘s data, it’s estimated that the worldwide e-commerce market will exceed $8.1 trillion in the year 2026.

With stakes this high, choosing the right tool can make or break your online presence. So, fasten your seatbelts, because we’re about to dissect the ClickFunnels and ConvertKit showdown to help you make the best choice for your business.

Table of contents:

ClickFunnels vs ConvertKit – Quick Overview

Here’s a quick overview table comparing ClickFunnels and ConvertKit:

FeatureClickFunnelsConvertKit
Landing Page BuilderRobust, with drag-and-drop functionalitySimplified, focused on lead capture
Lead GenerationOffers various opt-in forms and pop-upsCustomizable forms and landing pages
List ManagementEfficient segmentation and taggingSimplified with tagging
AutomationComplex automation sequencesStraightforward email automation
Split TestingComprehensive testing of funnel elementsFocused on email subject lines
AnalyticsIn-depth funnel performance dataEmail-centric analytics
IntegrationsExtensive integrations with various toolsFocus on essential email marketing tools
Customer SupportMultiple channels and knowledge baseEmail support and knowledge base
PricingVarious plans with different featuresPricing varies based on the subscribers

Please note that the specific features and needs of your business will determine which tool is the better fit for you.

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ClickFunnels vs ConvertKit – Detailed Overview

Get ready for a comprehensive breakdown of ClickFunnels and ConvertKit in our detailed overview.

1. Email Marketing (Final Winner: ClickFunnels, ⭐4.8/5, 18 Reviews)

A) Landing Page Builder 

    • ClickFunnels: ClickFunnels boasts a robust landing page builder that’s user-friendly, allowing you to create stunning, high-converting landing pages without any coding skills. You can easily drag and drop elements, customize templates, and even split test variations to optimize your pages for maximum results.

clickfunnels vs convertkit

    • ConvertKit: ConvertKit’s landing page builder is simpler and designed primarily for capturing leads and growing your email list. While it might not have ClickFunnels’ advanced features, it’s excellent in its simplicity. Plus, it seamlessly integrates with its email marketing tools, making it a great pick if you want to focus on growing your subscriber list.

convertkit landing page - clickfunnels vs convertkit

Winner: ClickFunnels

User Review

Beautiful landing pages can be created without the need to involve (and pay to) IT staff, which is great.” – Larissa G, small business.

B) Lead Generation

    • ClickFunnels: ClickFunnels offers robust lead generation tools, allowing you to create enticing opt-in forms, pop-ups, and exit-intent overlays that can capture leads effectively.
    • ConvertKit: ConvertKit simplifies lead generation with customizable forms and landing pages that seamlessly integrate with your email marketing efforts. Yet, it may not have the extensive variety of lead capture options that ClickFunnels offers.

Winner: ClickFunnels

User Review

Click Funnels is also very versatile – it can be used from lead generation to sales with payment integration.” – Subash B, small business.

2. List Management (Final Winner: ConvertKit, ⭐4.2/5, 5 Reviews)

    • ClickFunnels: ClickFunnels provides a versatile list management feature that allows you to segment your subscribers based on their behavior and interactions with your funnels. You can tag and organize your contacts efficiently to send targeted messages to specific groups within your list.
    • ConvertKit: ConvertKit’s list management is straightforward and intuitive. It emphasizes tagging and segmenting your subscribers, making it effortless to create personalized email campaigns, without a steep learning curve.

Winner: ConvertKit

User Review

E-mail list management – as I’ve said, it makes it easy to categorize and specify your subscribers, as well as only send out messages to specific subscribers/tags/groups.” – verified user, small business.

3. Automation (Final Winner: Both, ClickFunnels – ⭐4.9/5, ConvertKit – ⭐4.8/5)

    • ClickFunnels: Robust automation feature that enables you to create complex automation sequences, including email follow-ups, upsells, and downsells. With its intuitive visual editor, you can design intricate automation workflows to nurture and convert leads effectively.
    • ConvertKit: Create automation rules, sequences, and triggers effortlessly with its user-friendly interface. It focuses on straightforward automation for email marketing.

Winner: Both

User Reviews

ClickFunnels is amazing and most popular funnel builder and automation platform” – Rahul, small business.

ConvertKit has great automation and tagging features that make it easy to make the most of email marketing in your business.” – verified user, small business.

4. Split Testing (Final Winner: ClickFunnels, ⭐4.6/5, 7 Reviews)

    • ClickFunnels: With ClickFunnels’ A/B testing tool, you can test various elements of your funnels, such as headlines, images, and calls to action. Discover what resonates best with your audience and optimize your emails accordingly.
    • ConvertKit: ConvertKit equips you with split-testing capabilities as well, with a primary emphasis on testing email subject lines and content variations. While it may not supply the same extensive funnel testing as ClickFunnels, it excels in assisting you in fine-tuning your email marketing strategies to enhance open rates and engagement with your subscribers.

Winner: ClickFunnels

User Review

It is a multi-tool platform – ie., sales/landing pages with A/B testing ability with automated follow-up messaging through email, social, and text.” – Subash B, small business.

5. Analytics (Final Winner: Both, ClickFunnels – ⭐4.7/5, ConvertKit – ⭐4.5/5)

    • ClickFunnels: ClickFunnels’ in-depth analytics give you a comprehensive view of your funnel’s performance, including conversion rates, click-through rates, and revenue tracking. These analytics help you make data-driven decisions to optimize your funnels and maximize your ROI.
    • ConvertKit: While ConvertKit’s email-centric analytics focus on open rates, click rates, and subscriber growth, it may not provide the same level of funnel-specific data as ClickFunnels. This data excels in offering insights into your email marketing campaigns, enabling you to refine your email content and strategies for better engagement.

Winner: Both

User Reviews

This provides us with the ability to be able to track at a much finer level our contacts flows when we can send out different links to different pages and know exactly where they came into our stream at.” – verified user, small business.

But with ConvertKit, I can look into hard analytics (who is clicking what and when, keywords, etc.)” – Sadie P, small business.

6. Integrations (Final Winner: Both, ClickFunnels – ⭐4.6/5, ConvertKit – ⭐4.4/5)

    • ClickFunnels: There’s a wide array of integrations with popular marketing tools, payment gateways, and CRM systems. This extensive integration ecosystem allows you to create a comprehensive marketing stack tailored to your business needs.
    • ConvertKit: With equally extensive connections, ConvertKit focuses on essential email marketing connections, including platforms like WordPress, Shopify, and Zapier.

Winner: Both

User Reviews

Easy integration with – Payment Gateway, Email Marketing Tools, and Webinar tools and if something is not directly integrated then we can use Zapier, Make aka Integromat or similar automation tools.” – Mehandi I, small business.

Also, the integration with a variety of industry top software and tools helped in my email list journey.” – Vijay K, small business.

7. Support (Final Winner: Both, ClickFunnels – ⭐5/5, ConvertKit – ⭐4.9/5)

    • ClickFunnels: Robust customer support through a variety of channels, including email, live chat, and an extensive knowledge base. You can expect timely assistance and access to a wealth of resources including a community forum, to help you troubleshoot issues and make the most of the platform.
    • ConvertKit: ConvertKit extends customer support through email, chat, and a well-documented knowledge base. They are responsive and committed to assisting you with any inquiries related to their email marketing services.

Winner: Both

User Reviews

Clickfunnels, with the all the amazing free trainings in their back office, the amazing support” – Cliff T, small business.

You will get great support from the ClickFunnels community” – Mehandi I, small business.

Their support staff is very prompt and helpful (and kind!).” – Songy K, small business.

Awesome software with 10/10 support” – Cody C, small business.

8. Pricing

ClickFunnels Plans

    • 14-day free trial
    • Basic: $147 per month, $127 per month if paid annually. Includes 3 users.
    • Pro: $197 per month, or $157 per month on annual billing. Includes 5 users.
    • Funnel Hacker: $497 per month, or $208 per month on annual billing. Includes 15 users.

clickfunnels vs convertkit

User Reviews

The price is quite expensive for the number of page given.” – verified user, small business.

Assuming I like the tool, the price tag is too high for a small business.” – Larissa G, small business.

ConvertKit Plans

    • Free: For up to 1000 subscribers.
    • Creator: $15 per month, or $9 per month on annual billing. For up to 300 subscribers.
    • Creator Pro: $29 per month, or $25 per month on annual billing. For up to 300 subscribers.

Premium plans’ pricing varies based on the number of subscribers.

convertkit pricing - clickfunnels vs convertkit

User Reviews

For half the price, Convertkit gives me a better support for the features I need.” – Songy K, small business.

The price is more for those just getting started, but once you grow your list the price is actually cheaper.” – Lisa U, small business.

Also, read ConvertKit vs ActiveCampaign: Which One Fits Best For Your Business?

Before we move ahead to the conclusion, let’s first introduce you to a valuable tool: Saufter, which offers a unified view for managing all your support tickets.

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Saufter – Get A Single View For All Support Tickets

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  • Easy Integrations: Seamlessly link with Shopify, WooCommerce, Magento, Facebook, and more.

Final Thoughts on ClickFunnels vs ConvertKit

In conclusion, choosing between ClickFunnels and ConvertKit depends on your specific business needs. ClickFunnels excels in sales funnel creation, while ConvertKit is tailored for email marketing.

Additionally, to streamline your customer support and enhance your business, consider trying Saufter with its 15-day free trial. It offers a unified view for support tickets, prioritizes customers effectively, and ensures a smooth support experience.

Explore Saufter today to take your customer support to the next level.

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