Cheapest Email Marketing Services: 7 Great Budget Tools Compared

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cheapest email marketing

Last Updated: April 2024

In today’s fast-paced digital landscape, finding the most cost-effective strategies for boosting your business is crucial. When it comes to reaching a wide audience without breaking the bank, the cheapest email marketing stands out as a stellar solution.

In fact, studies have shown that businesses earn an average of $42 for every dollar spent on email marketing, making it a remarkably lucrative choice!

In this article, we delve into the realm of budget-friendly tools, comparing 7 top-notch options that can supercharge your marketing efforts without straining your wallet. Unveil the power of these email marketing services that offer incredible value without compromising on quality.

The 7 Cheapest Email Marketing Tools are:

  1. Brevo
  2. Constant Contact
  3. Omnisend
  4. Cakemail
  5. MailerLite
  6. SendGrid
  7. Sendy

1. Brevo

Rating: ⭐4.5

Pricing: Free plan; Affordable paid plans begin at $25/month

Looking to maximize your marketing impact without emptying your wallet?

Look no further than BREVO (formerly Sendinblue), the ultimate solution for savvy budget-conscious marketers like you.

With its seamless transition to the new identity, BREVO continues to dominate as the cheapest email marketing tool, empowering you to create, send, and analyze your campaigns effortlessly.

Catering to those on a budget, Sendinblue provides a handy free tier with unlimited contacts and all core features. The only constraint is a 300-emails-per-day limit.

Key Features

    1. Drag-and-Drop Editor: Craft visually stunning emails effortlessly with Brevo’s intuitive drag-and-drop editor, no design skills required.
    2. Email Marketing Automation: Unleash the power of automation using Brevo’s autoresponders (drip campaigns) and eight ready-to-use workflow templates.
    3. List Segmentation: Target your audience precisely by segmenting your lists based on demographics, behavior, and preferences, ensuring your message resonates with every recipient.
    4. Analytics Tools: Stay in the loop and make data-driven decisions by tracking each campaign’s performance through BREVO’s robust analytics tools.

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2. Constant Contact

constant contact cheapest email marketing

Rating: ⭐4

Pricing: Begins at $12 per month; Free trial.

Introducing the next tool, Constant Contact, a seasoned player in the email marketing scene since the mid-90s, even predating Google!

With an impressive 97% email delivery rate, they’re a trusted choice. You’ll be delighted to know they offer a full 60 days of free access to their email marketing tools and services.

Plus, their entry-level paid plan comes at an unbeatable $12.00, making it a fantastic option for managing an email list of up to 500 contacts. Embrace affordability without compromise!

Key Features

    1. Sign-Up Forms for List Growth: Supercharge your email list with ease using Constant Contact’s customizable sign-up forms, ensuring you connect with potential customers effortlessly.
    2. Hundreds of Email Templates: Enjoy a vast collection of professionally designed email templates, enabling you to create captivating campaigns without the need for design expertise.
    3. Seamless Integrations: Maximize your productivity by integrating with popular tools like Shopify, WooCommerce, Canva, and Etsy, streamlining your workflow and expanding your marketing potential.

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3. Omnisend

omnisend cheapest email marketing

Rating: ⭐4.5

Pricing: Free plan; Paid plans from $16/month

Elevate your E-commerce marketing efforts using Omnisend. It is the go-to solution for businesses of all sizes, offering budget-friendly email marketing tailored for both startups and established enterprises.

Designed exclusively for e-commerce websites, this tool’s free plan delivers substantial value, making it an ideal choice for those embarking on their email marketing journey without the upfront costs.

Key Features

    1. E-commerce Automation: Seamlessly automate your marketing with specialized features for e-commerce, from cart abandonment reminders to product recommendations, enhancing customer engagement.
    2. Omni-Channel Campaigns: Reach your audience on multiple platforms effortlessly, combining email, SMS, and more to create cohesive, impactful marketing campaigns.
    3. Segmentation and Personalization: Customize your messages with precision using advanced segmentation and personalization tools, ensuring your emails resonate with each recipient’s unique preferences.

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4. Cakemail

cakemail cheapest email marketing

Rating: ⭐4.5

Pricing: Growing plans start at $8/month; Free plan

If you are looking for a tailored email marketing tool for your small business, then Cakemail is your dedicated companion. Offering time-saving features and budget-friendly options, it’s the ideal choice for those seeking streamlined campaigns without breaking the bank.

With plans starting at just $8 per month for up to 500 contacts, Cakemail simplifies the process – select recipients, craft your message, and hit send, making it an excellent fit for small businesses like yours, focused on effective communication.

Key Features

    1. Effortless Newsletter Creation: Craft stunning email newsletters swiftly with easy customizations using professional templates, minimizing your time and effort.
    2. Branding and Template Reusability: Infuse your brand’s identity into every email by creating and reusing your personalized templates.
    3. Targeted Group Messaging: Tailor your emails for maximum impact by segmenting your email list into specific groups. Thus, you can send unique messages and boost engagement.

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5. MailerLite

mailerlite cheapest email marketing

Rating: ⭐4.7

Pricing: Free; Paid plans from $9/month onwards

Looking for affordability without compromise?

Meet MailerLite, one of the most budget-friendly email marketing tools out there. What sets it apart is its seamless fusion of powerful features and cost-effectiveness. With MailerLite, you can conquer your marketing goals without straining your budget.

Key Features

    1. Intuitive Drag-and-Drop Editor: Draft captivating emails effortlessly with MailerLite’s user-friendly editor, no design skills required.
    2. Advanced Audience Segmentation: Target your audience precisely by segmenting based on demographics, behavior, and preferences.
    3. A/B Testing for Optimization: Fine-tune your campaigns by testing different elements and strategies, optimizing your email performance.

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6. SendGrid

sendgrid cheapest email marketing

Rating: ⭐4

Pricing: Starts at $19.95/month; Free

Seeking a cost-effective way to level up your email game?

Say hello to SendGrid, your go-to for wallet-friendly email marketing. What makes it shine is its expertise in delivering emails reliably and ensuring they hit the right inbox every time. With SendGrid, you can send your messages with confidence, without breaking the bank.

Key Features

    1. Reliable Email Deliverability: Trust in SendGrid’s expert delivery mechanisms to ensure your emails reach the intended recipients’ inboxes without fail.
    2. Real-time Analytics: Gain actionable insights into your email campaigns with real-time tracking and analytics, allowing you to refine your strategies for better results.
    3. Easy Integration: Seamlessly integrate SendGrid into your existing systems and applications, and streamline your workflows effortlessly.

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7. Sendy

sendy cheapest email marketing

Rating: ⭐4.3

Pricing: $1/10000 email with Amazon SES sign-up; Buy one time for $69

Hunting for a pocket-friendly email marketing solution?

Look no further than Sendy, your answer to cost-effective campaign management. What sets Sendy apart is its self-hosted nature, allowing you to maintain control over your data and costs. With Sendy, you can enjoy the benefits of a robust email marketing tool without straining your budget.

Key Features

    1. Self-Hosted Platform: Take charge of your email campaigns with Sendy’s self-hosted system, giving you control over your data and reducing costs.
    2. Amazon SES Integration: Leverage the power of Amazon Simple Email Service (SES) seamlessly with Sendy, ensuring reliable and affordable email delivery.
    3. List Segmentation and Personalization: Enhance your targeting and engagement by segmenting your lists and personalizing your emails, ensuring your messages resonate with each recipient.

Now, let us see how to elevate your support efforts with ease using an effective helpdesk tool.

Also, read about the 6 Best Email Marketing Agencies For Your E-commerce Business

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Saufter: Elevate Your Support Efforts with Ease

Saufter stands out for its exceptional ability to streamline customer support processes, enhancing your efficiency and customer satisfaction effortlessly.

Image Source – saufter.io

Harnessing advanced AI capabilities, Saufter takes your customer support to the next level by providing intelligent insights and solutions, ensuring swift and accurate issue resolution.

Key Features

    1. One View: Effortlessly access previous tickets without navigating around, simply scroll up for seamless continuity.
    2. E-commerce Automation: Streamline returns, exchanges, order modifications, and follow-ups with automated processes tailored for e-commerce.
    3. Robust Integrations: Seamlessly integrate with platforms like Shopify, Magento, WooCommerce, and more, enhancing your support capabilities.
    4. Multi-Channel Support: Engage customers across all channels – email, phone, live chat, and social media – ensuring comprehensive and responsive assistance.
    5. Operational Insights: Gain valuable performance metrics and insights, optimizing your organization’s operational activities for enhanced efficiency.

Additionally, Saufter offers you a generous 6 months of free credits to test its full potential.

Also, read 12 Best Email Help Desk Software in 2024

Conclusion

In the dynamic world of digital marketing, finding cost-effective solutions that align with your budget without compromising on quality is paramount.

From the sleek capabilities of Sendinblue (now Brevo) to the seasoned expertise of Constant Contact, and the tailored features of Cakemail, there’s no shortage of options to fuel your marketing endeavors. Omnisend, MailerLite, SendGrid, and Sendy offer distinct strengths to meet your unique needs, while Saufter steps in to revolutionize your customer support.

As you navigate these powerful tools, remember that affordability doesn’t equate to limitations – each of these platforms empowers you to harness the potential of email marketing without stretching your resources thin. Choose wisely, and let these budget-friendly wonders elevate your digital presence, enabling you to connect, engage, and thrive in the ever-evolving landscape of business success.

Ready to experience the transformative power of Saufter for yourself? Embark on a journey of streamlined customer support by signing up for a 15-day free trial today. Gain firsthand insight into its AI-driven features, unified ticket view, e-commerce automation, and multi-channel support. Elevate your customer service game with ease – try Saufter now and witness the difference.

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