How To Use ChatGPT For Customer Service in 5 Ways

Table of Contents

Last Updated: April 2024

Did you know that almost 7 out of 10 customers prefer chatting with businesses using chatbots? As companies aim to provide faster and more personalized customer service, AI-powered chatbots like ChatGPT are becoming increasingly popular.

ChatGPT’s natural language processing capability can allow your business to provide round-the-clock customer support that is efficient and cost-effective as well.

In this article, we’ll explore how you can incorporate ChatGPT into customer service strategy of your company.

The contents of this post are as follows:

Is ChatGPT a Reliable Customer Support Agent?

Like any technology, the reliability of ChatGPT depends on several factors, including the quality of the data used to train it, the accuracy of its responses, and its ability to handle unexpected situations.

As of now, you should not rely on ChatGPT to handle complex customer issues on its own. This is due to the possibility of ChatGPT producing false information about individuals, locations, or facts.

However, one of the advantages of using ChatGPT is its ability to handle a high volume of customer inquiries simultaneously, which can significantly reduce your customer service response times and enhance the customer experience.

Additionally, ChatGPT can be programmed to handle repetitive tasks such as order tracking, FAQs, and handling basic customer issues, freeing up human agents to focus on more complex issues that require a human touch.

Related: ChatGPT Revenue and Usage Statistics 2024

5 Ways to Use ChatGPT For Customer Service

Researchers claim that ChatGPT’s capacity to respond to complex questions enables you to improve customer service by about 70%.

Check out the 5 best ways to use ChatGPT for your customer service operations.

1. Replying to customer queries and complaints

ChatGPT is a remarkable tool when it comes to addressing negative reviews that are posted in your social posts and comment section. It can offer something that closely resembles what the customer is looking for or predict the appropriate response.

For example, we requested that ChatGPT responds to a customer who had left a complaint about a delivery that was delayed. Here’s a response ChatGPT provided.

chatgpt-response-customer-complaint
Source: Openai.com

2. Replying to customer reviews

Your company’s success depends on customer opinions. You must develop the ability to respond to both positive and negative customer feedback. It’s important to read reviews, respond to them, and, when appropriate, provide solutions.

Actually, it can be overwhelming to respond to every customer review. There are sufficient reasons to only glance through your customers’ reviews, from fatigue to mental blocks. How to respond to customer reviews can be improved with the help of ChatGPT.

The ChatGPT response to a negative customer review is shown below.

chatgpt-resposne-negative-review
Source: Openai.com

3. Creating enticing and engaging offers

Offering incentives is a great way to entice new customers or upsell current ones. However, there is a catch: your offers must be “catchy” in order for your target audience to see them. You can grow and diversify your clientele by using ChatGPT’s assistance in creating persuasive offers.

Consider the following example.

chatgpt-answers-queries
Source: Openai.com

4. Drafting alerts and notifications

It’s great to receive a prompt response, but what if you didn’t even need to ask for assistance? You can use ChatGPT to draft alerts for your clients in advance of potential problems. Avoiding issues before they arise is more considerate than waiting to address them.

In fact, according to a Helplama survey, 73% of customers want a company to offer proactive customer support.

Here is ChatGPT’s response to a question about an email alerting clients to an upcoming website outage.

chatgpt-email-draft
Source: Openai.com

5. Content generation for customers and prospects

Content is king, despite the fact that you may have already heard this. If you don’t have interesting and pertinent content for your users, all of your content marketing efforts will be for nothing. But you don’t have to work hard to churn content any more thanks to AI models like ChatGPT. With just a few prompts, it can generate content for your blogs and social media posts.  

You can always ask ChatGPT to generate an alternative response if you don’t like the initial output. The only thing left to do is edit the content to make sure it’s error-free and tailored to your requirements.

Here is ChatGPT’s response to our request for a blog post on “How to Automate Customer Service Workflows.”

chatgpt-writes
Source: Openai.com

Automate Customer Service Workflows

ChatGPT is not the only way to automate customer service workflows. There are many customer service automation tools available that allow you to integrate multiple support channels into one software and automate repetitive workflows, increasing your team’s productivity and customer satisfaction.

For instance, Saufter is a modern help desk ticketing system that packs a variety of automations that empower you to offer fast and real-time customer support.

Image Source – saufter.io

Take a look at the key features of  Saufter:

  • Omnichannel support: Integrate chat, voice, email, SMS, Facebook, Instagram, WhatsApp, and more.
  • Automate repetitive tasks: Create an AI self-service portal and empower customers to resolve issues on their own.
  • Customer history: View the entire customer history on a single screen.
  • AI drafted emails: Reduce up to 40% of agent workload with AI-drafted emails.
  • Custom automations: Build custom automations for ticket creation, assignment, routing, etc. and increase agent productivity.
  • Reports and insights: Get real time reports on customer service KPIs and other smart insights.

Conclusion

You can use ChatGPT (or its substitutes) to address frequent queries, deal with client inquiries, and provide some basic content. Additionally, it can help with handling customer feedback and complaints. 

In this way, it can assist with tedious tasks and lessen the anxiety that your customer service representatives feel when they must respond quickly. However, even though it will expedite some procedures, it’s only the tip of the iceberg because you will always require a portion of their attention to check what the chatbot provides and make sure the information is accurate and precise.

Other than AI bots, we suggest you try Saufter to automate many customer service workflows and scale your business.

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