The Best Ways to Customize Your Shopify Website

Last Updated: February 2024

Shopify is the hub for creating a new age store for the digital nomads. Shopify customization gives your brand the professional persona that customers are looking for. When you design the best Shopify store, you create a website that sells and pushes through tons of traffic to reach your target audience.

Business owners seldom ask how customizable is Shopify store while narrowing down on eCommerce platform options. This blog provides a walkthrough on how to customize Shopify website, giving out tips on the best ways to kickstart customization.

Steal These Shopify Customization Tips Right Away


For a Shopify beginner, or established stores looking to level up their store visibility game, creating a rich customer experience is the goal, the deal that cracks the conversion rate.

Here’s how to customize Shopify and how you can make the most of what one of the popular eCommerce platforms has to offer.

Themes are the Tie-Breaker

The first step to building a store from the ground up is selecting a theme, rather the right theme. You can choose a free theme or paid one, but customizing the Shopify theme into your signature store is entirely on you.

The massive repository of professional themes that Shopify has is convenient and impressive. The theme, aka the store’s layout, determines your store’s ambiance, user experience, and the entire look and feel. Scroll through the themes you love and narrow down the final list based on your store’s needs. On the design front, keep the cognitive overload at bay and prioritize only the must-haves. Avoid a cluttered website with too much information or one that is too crowded with designs.

Find the Right Designer

Being relatively new to the world of Shopify, you can choose to hire a designer specializing in Shopify who will finally answer your question – ‘how to edit my Shopify website?’

Unlike you, the designer would have a great grasp of the platform’s requisites and would guide you well. The designer would walk you through the themes, plugins, and features, hence saving you lots of time you could rather be utilizing on business objectives. An expert’s guidance can never be bad to have.

In addition, the designer would aptly translate your brand’s persona into the website’s aesthetics. This would be your signature style, the visuals that would represent your brand.

Customize Shopify Theme to Match your Signature Style

Once you have selected the theme, customization is put to play, prompting you to design pages, settings, aesthetics, creatives, and more.

Choosing a theme scares website owners into thinking their website would just be a replica of others. However, the right kind of plan will ultimately make your store unique to your brand. Some common areas to focus on are creatives and photography, copy, and additional personalization available in settings.

However, some aspects of the theme can only be achieved through coding, HTML, or CSS precisely. This is where you’d need a developer.

Find the Right Developer for Your Technical Needs

Shopify makes it loud and clear how easy and convenient the themes are. But, editing the Shopify website to make it unique needs an extra helping hand. When you have your design aspects sorted from your designer, your developer will translate the designs and build your store, the house for your products.

A developer would help you find ways to achieve unique customization you might not be capable of achieving. They can efficiently help you make your store idea a reality from every nook and corner.

A developer will have a practical approach to your ‘how to customize your Shopify store’ concern. However, the implementation part is hard; that is why you need the developer who’ll aptly execute the editing process, creating the storefront you desire.

Brownie Tips To Customize Shopify Store

Store design is critical, but only good design would not win you customers. You need to optimize your store for visibility and content while carrying out the right marketing activities. Now that we are done with how to edit Shopify website, design-wise, here are some more tips in connection with the design that could help you offer a better customer experience-


  • Loading time –

When you edit Shopify website, keep the loading time in check. A slow website not only hampers your conversions and page views but also affects the UX and SEO. Compressing images, removing nonessential widgets, and avoiding third-party themes and carousels may speed up your website.

  • Value proposition –

One critical design need is to make your business’s identity stand out. Select a color, font, size, and anything else to draw attention to your brand’s value proposition.

  • Optimize for conversions –

User testing is one essential step to follow, which ensures that the customization sits right with your target audience. For instance, A/B testing helps you gauge user behavior by monitoring two versions of the same screen.

Shopify customization is the gateway to impress your customers and improve the conversion rate. Any roadblocks you may face, Shopify’s help center comes to the rescue. It has tons of articles explaining the end-to-end process of building a website. In case you can’t find a directory for your query, their support team is just a text, email, or call away.

Meet your design needs efficiently and leave the customer service needs C/O Helplama. We have an end-to-end solution for your customer support needs starting from voice, live chat, email, bots, and more. Source the perfect solution for your customer base management through our dedicated team that excels in local support.

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