22 Best Upfluence Alternatives & Competitors You Need To Know!

Table of Contents

Last Updated: May 2024

Looking for Upfluence alternatives? You are at the right place.

93% of marketers have opted to use influencer marketing in their campaigns, and it’s now considered as a key advertising strategy. While Upfluence is a reliable influencer marketing platform, there are plenty of low-cost Upfluence alternatives with similar and better features.

Have a look at 22 Upfluence alternatives that better suits your business.

Let’s get started.

Upfluence alternatives

  • Happine.cc
  • Influencity
  • Mocapp
  • Intellifluence
  • Afluencer
  • Aspire
  • Influencerbit
  • Kynship
  • Linkr
  • Analisa.io
  • Meltwater
  • Brand24
  • Phlanx
  • Mention
  • NoxInfluencer
  • Brandwatch
  • Favikon
  • Onalytica
  • Izea
  • Audiense
  • BuzzSumo
  • SocialBook

1. Happine.cc

Through this software, you can turn your existing customers into advocates of your brand. Along with collecting UGCs from your customers, they also assist them in creating high-quality testimonial videos to leverage your reach.

The pricing plans of this platform are categorized into four as follows:

  • Starter – $40/month
  • Novice – $99/month
  • Master – $299/month
  • Fully Managed – $999/month
hapinecc
Image Source: happine.cc

Pros:

  • Once you enter your campaign details, they will promote it to the influencers on the platform. Therefore, you don’t have to reach out to each influencer.
  • Helps you to select the best influencers by predicting the ROI you can expect from them.
  • Lets you set a milestone for influencers to automatically issue rewards.

Cons:

  • Notifications are not available when there is a new activity in the campaign.

2. Influencity (Overall ratings: 4.5/5⭐, 193 reviews)

Image Source – https://influencity.com/

Influencity is one of the leading Upfluence alternatives. With Influencity software, you can focus on multi-influencer marketing campaigns’ supervision and management on a single platform.

130+ million influencers! Yes, you get access to these many influencers, updated in real-time, and distributed globally on the top social networks.

Let us have a look at the Pros and Cons of Influencity

Pros:

  • You will get highly useful results through their precision discovery and look-alike tools. 
  • Influencers can be listed together and the platform predicts how they will present and feature themselves as a group.
  • Audience analytics provides valuable insights before and after campaigns.

Cons:

  • You know how important Instagram stories are. Usually, influencers’ Instagram stories have a wide reach. Unfortunately, Influencity does not aid Instagram stories.
  • There is no direct way to contact influencers on the platform.

Influencity Pricing:

Influencity offers both fixed and custom pricing options starting at $168/mo. You get to try the tool for 7-days.

3. MOCAPP

MOCAPP  is a Shopify app that offers tools for Brands to identify, partner with, and monitor Influencers. It is a self-service that automates advertising campaigns for businesses and brands.

Pros:

  • You can search for Influencers with the usage of some creative filters and criteria and find the relevant influencers for your business.
  • Helps you analyze each Influencer and deliver you their stats such as estimated budgets and results.

Cons:

  • Limited to Shopify
  • Features like unlimited campaigns, a dedicated account manager, automated contracts, and invoices are yet to come as features of their advanced plan.

MOCAPP Pricing:

Mocapp offers a 48-hour free plan. Paid plans start from $118.60/mo. Custom pricing for enterprises is also available.

4. Intellifluence (Overall ratings: 3.6/5⭐, 6 reviews)

Image Source – https://intellifluence.com/

Intellifluence is a tool designed to help companies and brands find, and join hands with, influencers. It allows you to communicate directly with influencers and manage interactions in one place.

Let us take a look at the Pros and Cons of Intellifluence.

Pros:

  • ‘Intellifluence Payments’ ensures payments are deducted from you only after you mark the work as complete.
  • Like Upfluence, Intellifluence also covers all essential social media platforms.
  • Active and helpful customer support.

Cons:

  • Multi branding is only supported in the advanced plan.
  • Doesn’t provide reach and engagement metrics.

Intellifluence Pricing: 

Offers a free plan with limited features. Paid plans start at $99/mo (includes 1 user). Doesn’t offers a free trial for paid plans.

5. Afluencer (Overall ratings: 4.6/5⭐, 535 reviews)

Image Source – https://afluencer.com/#/influencers

Afluencer is an all-in-one influencer marketing platform, the place where influencers meet brands and brands meet influencers. It helps both brands and influencers grow by facilitating them to work together and create sponsored content that resonates with the interests of their audiences.

Let us have a look at the Pros and Cons of Afluencer.

Pros:

  • Also have apps for Shopify and BigCommerce stores
  • Easy setup is always an advantage for busy businesses. If you go for Afluencer, you can sign up and get started within a few minutes.
  • Also, you can communicate directly to influencers.
  • Afluencer provides insights on valuable details such as the number of followers each influencer has, their average engagement rate, and the type of content they typically post.

Cons:

  • Their messaging feature is new and users often complain about glitches.

Afluencer Pricing:

Brand Pricing starts at $49/mo. Offers a 30-day free trial.

6. Aspire (Overall ratings: 4.6/5⭐, 112 reviews)

Image Source – https://aspire.io/

Aspire is one of the industry leaders amongst the Upfluence alternatives. It gives you the ability to search for and connect with influencers, brand fans, industry experts, and more with just one click. You will also get the tools to efficiently manage influencer campaigns, affiliate programs, and product seeding.

Let us have a look at the Pros and Cons of Aspire

Pros:

  • Multiple approaches to find out new influencers, together with image recognition AI.
  • Numerous forms and templates.

Cons:

  • Their algorithm-recommended influencers are often unrelated and erratically selected.
  • Time is precious for everyone. Aspires’ pages or tools are regularly being complained about for long load times.

Aspire Pricing:

Custom-crafted

7. Influencerbit 

influencerbit
Image Source – https://influencerbit.com/

InfluencerBit enables your existing customers to become real influencers and also to attract new customers through them. This platform allows you to automate Micro-Influencer marketing with the usage of your customer community.

Let us have a look at the Pros and Cons of Influencerbit

Pros:

  • Dedicated app for Shopify
  • Influencerbit incentivizes, tracks & rewards your loyal customers to mention you on Instagram.
  • Efficient reporting is an added advantage of Influencerbit. They give you overall statistics, engagements & reach reports.

Cons:

  • Highly expensive if you want to enjoy all the features provided by the app.

Influencerbit Pricing:

Custom-tailored

8. Kynship (Overall ratings: 5/5⭐, 12 reviews)

kynship
Image Source – https://www.kynship.co/

Kynship enables you to connect with a wide variety of influencers and content creators. It improves the growth of businesses and brands by seeding the products to influencers, creating organic influencer content, and by adding new ad creatives. 

Let us have a look at the Pros and Cons of Kynship

Pros:

  • Dedicated app for Shopify
  • Kynship helps you to generate tons of valuable UGC driving awareness and conversions.
  • With Kynsip, you can get a more holistic view of your business beyond the ‘standard’ paid social campaigns.

Cons:

  • A free version is not provided.

Kynship Pricing:

The cost for the Kynship Shopify app is $49.99/month. Offers a 7-day free trial. You can also request a quote based on your requirements.

9. Linkr (Overall ratings: 4.6/5⭐, 49 reviews)

linkr
Image Source – https://linkr-network.com/

Linkr is an influencer marketing platform that helps businesses easily discover their influencers. They assist you all along your journey with their powerful campaign wizard, relationship manager, budget calculator, integrated product sample management, influencer chat, and several other features.

Let us have a look at the Pros and Cons of Linkr

Pros:

  • Dedicated app for Shopify
  • Linkr automatically pre-selects a pool of influencers that fit your campaign settings and desired niche.
  • This platform calculates a value for each piece of content created by influencers. They look into the factors like content quality, content type, reach, exclusivity, the value of provided product samples, etc. while assessing influencer’s content. So, you don’t have to worry about the maximum outcome for any given budget.

Cons:

  • Users often complain about customer support as nonexistent.

Linkr Pricing: 

The starter plan costs $199/month. Offers a 7-day free trial.

10. Analisa.io (Overall ratings: 3.8/5⭐, 17 reviews)

Image Source – analisa.io

Analisa.io empowers you to optimize your social media presence and elevate your Instagram marketing game from post-performance to hashtag tracking. 

Pros:

  • Analisa.io offers hashtag tracking, allowing users to identify popular and trending hashtags to optimize content visibility.
  • By analyzing the performance of posts, users can refine their content strategy to improve engagement and reach a larger audience.
  • The tool allows users to schedule posts in advance, enabling efficient time management and consistent content delivery.

Cons:

  • Some users reported delays in real-time data updates, which could be a drawback for those who require instantaneous insights.

Analisa.io Pricing

Start for free and upgrade to $0.85/month

11. Meltwater (Overall ratings: 4.0/5⭐, 1621 reviews)

Image Source – meltwater.com

Meltwater is a comprehensive media intelligence and social listening platform designed to empower businesses with valuable insights into media coverage, social media trends, and competitive intelligence. 

Pros 

  • Meltwater excels in media monitoring, providing users with real-time insights into news coverage, mentions, and trends across various media channels.
  • Meltwater provides a competitive edge by offering detailed competitive intelligence, enabling businesses to understand market trends and benchmark their performance against competitors.
  • The platform offers real-time alerts and notifications, ensuring that users stay informed about critical events, mentions, or emerging trends relevant to their business.

Cons 

  • Meltwater’s services can be relatively expensive, and smaller businesses with budget constraints may find it challenging to afford the full suite of features.
  • While Meltwater strives for accuracy, there may be instances where automated sentiment analysis or data interpretation may not precisely capture the nuances of certain content.

MeltWater Pricing

Personalized

12. Brand24 (Overall ratings: 4.6/5⭐, 285 reviews)

Image Source – brand24.com

Step into the world of Brand24, a strategic ally for businesses in the realm of social listening and online reputation management.

Pros 

  • The platform offers robust social media analytics, helping businesses track engagement, measure sentiment, and gain valuable insights into social media trends.
  • Brand24 allows users to monitor competitors, analyze their online presence, and benchmark performance, providing a competitive intelligence edge.
  • Businesses can identify and engage with influencers relevant to their industry, fostering strategic partnerships and expanding their online reach.

Cons

  • Depending on the subscription plan, access to historical data may be limited, which can be a drawback for businesses seeking long-term trend analysis.
  • While Brand24 integrates with various platforms, some users may find limitations in terms of seamless integration with their existing tech stack.

Brand24 Pricing

Starts at $79/mo billed annually and a 14-day free trial

13. Phlanx (Overall ratings: 3.4/5⭐, 5 reviews)

Image Source – phlanx.com

With a focus on connecting businesses with influencers and optimizing social media strategies, Phlanx aims to enhance online visibility and engagement.

Pros 

  • Phlanx facilitates seamless collaboration with influencers, allowing businesses to connect with influencers suitable for their brand and audience.
  • Businesses can access detailed engagement metrics, providing insights into the performance of influencer collaborations and the impact on the target audience.
  • Phlanx contributes to community building by fostering connections between brands and influencers, creating a network for mutually beneficial collaborations.

Cons 

  • Phlanx primarily focuses on Instagram, which may limit its utility for businesses seeking influencers and engagement on other social media platforms.

Phlanx Pricing

Try it for free for 30 days and advance to $49/mo

14. Mention (Overall ratings: 4.3/5⭐, 439 reviews)

Image Source – mention.com

Mention takes the lead by offering a robust tool that enables users to monitor online mentions related to their brand, products, or specified keywords

Pros

  • Offers real-time monitoring of online mentions, allowing users to stay updated on what is being said about their brand or industry as it happens.
  • Users can set up customizable alerts based on specific keywords or criteria, ensuring that they receive notifications for relevant mentions that matter to them.
  • Allows users to track and analyze mentions of their competitors, providing valuable insights into the competitive landscape.

Cons

  • The availability of historical data may be limited, depending on the user’s subscription plan. 
  • The effectiveness of Mention vary depending on the languages and regions being monitored. 

Mention Pricing

Dive in with a 14-day free start and enhance your subscription to the Solo plan, available at an affordable $41/month/yearly.

15. NoxInfluencer (Overall ratings: 5.0/5⭐, 2 reviews)

Image Source – noxinfluencer.com

NoxInfluencer equips marketers with an array of tools, enabling the identification, analysis, and seamless collaboration with influencers.

Pros

  • NoxInfluencer offers a robust influencer database, making it easier for marketers to discover influencers across various niches and industries.
  • NoxInfluencer includes features that facilitate communication and collaboration between marketers and influencers, streamlining the negotiation and execution of campaigns.
  • Marketers can gain valuable insights into the audience demographics of influencers, helping them make informed decisions about partnerships that align with their target audience.                                

Cons

  • Like any influencer marketing platform, the influencer landscape is dynamic, and new influencers emerge regularly. 

NoxInfluencer Pricing

$1499 for 3 months

16. Brandwatch (Overall ratings: 4.4/5⭐, 606 reviews)

Image Source – brandwatch.com

Brandwatch takes the lead as a comprehensive platform designed to empower businesses in the monitoring and analysis of online conversations. 

Pros

  • Brandwatch offers robust social listening capabilities, allowing businesses to monitor and analyze conversations across various social media platforms and other online channels.
  • Brandwatch typically allows users to create customized dashboards, providing a user-friendly interface for monitoring key metrics and performance indicators relevant to their business goals.
  • Businesses can use Brandwatch to track and analyze the online presence of competitors, gaining valuable insights into competitor strategies and market trends.

Cons

  • The abundance of data and features in Brandwatch may lead to information overload, and users may need to invest time in filtering and interpreting the data effectively.

Brandwatch Pricing

Customized

17. Favikon (Overall ratings: 4.6/5⭐, 31 reviews)

Image Source – app.favikon.com

Favikon introduces a cutting-edge platform leveraging AI technology. Its purpose is to assess and rank social media creators, furnishing brands with essential insights to optimize their social media strategies.

Pros

  • Favikon’s utilization of artificial intelligence brings a sophisticated layer to influencer analysis, allowing for precise and data-driven assessments of social media creators.
  • The platform’s capability to rank social media creators aids brands in identifying influencers based on performance metrics, audience engagement, and relevance to specific niches.
  • With Favikon, brands can refine their social media strategies by leveraging the platform’s insights to align with the most effective and impactful creators within their target audience.
  • The AI-based approach streamlines the influencer discovery process, saving brands time and resources by automating the evaluation and ranking of social media creators.

Cons

  • The effectiveness of Favikon relies on the accuracy and reliability of its AI algorithms. Inaccuracies in evaluation may impact the selection of influencers and the success of influencer marketing campaigns.
  • While AI provides efficient data analysis, it may lack the nuanced understanding and qualitative assessment that human judgment can bring, potentially overlooking certain aspects of influencer authenticity.

Favikon Pricing

You can try it for free. The monthly rate for the paid plan starts at $49.

18. Onalytica (Overall ratings: 4.5/5⭐, 7 reviews)

Image Source – onalytica.com

Enter the world of Onalytica, your pathway to precision in influencer marketing strategies. Harness the tools to identify, engage, and amplify your brand through thoughtful influencer collaborations.

Pros

  • Onalytica excels in identifying relevant influencers within your industry, leveraging advanced algorithms to ensure accurate and targeted selections.
  • Monitor and measure influencer engagement to understand the impact of your campaigns, enabling real-time adjustments for optimal results.
  • Streamline influencer collaboration with built-in communication tools, fostering efficient and effective partnerships.

Cons 

  • Onalytica’s pricing structure might be a consideration for smaller businesses, as the robust features come with a higher cost.

Onalytica Pricing

Adapted

19. IZEA (Overall ratings: 3.9/5⭐, 32 reviews)

Image Source – izea.com

Dive into the world of influencer marketing innovation with IZEA, equipped with a diverse influencer marketplace and tools that redefine campaign management.

Pros 

  • IZEA boasts a vast and diverse influencer marketplace, providing brands with a wide range of options to find influencers that align with their target audience.
  • Enjoy robust campaign management tools that simplify the process of creating, tracking, and optimizing your influencer marketing campaigns.
  • Benefit from IZEA’s content creation capabilities, enabling influencers to produce high-quality, engaging content that resonates with your audience.

Cons

  • Maintaining consistency in content quality across a diverse range of influencers can be a challenge, and some campaigns may vary in execution and impact.
  • In highly competitive markets, the extensive influencer marketplace leads to market saturation, making it essential for brands to carefully choose influencers for optimal results.

IZEA Pricing 

Enjoy a 10-day trial at no cost, followed by a monthly subscription fee of $130.

20. Audiense (Overall ratings: 4.2/5⭐, 9 reviews)

Image Source – audiense.com

Audiense is an all-encompassing platform blending social media management and audience intelligence to empower businesses to connect with their online audience.

Pros

  • Audiense presents sophisticated audience segmentation tools, enabling businesses to target specific demographics and tailor their content accordingly.
  • Audiense extends tools to optimize engagement by identifying the best times to post content and the most effective channels for reaching target audiences.
  • Particularly strong in Twitter analytics, Audiense bestows comprehensive data and metrics to assess and enhance Twitter engagement and performance.

Cons 

  • While strong on Twitter analytics, the platform’s focus on this particular platform may make it less versatile for businesses that heavily use other social media channels.

Audiense Pricing 

Embark on your trial period with no cost and move on to a monthly plan starting at $43.09.

21. BuzzSumo (Overall ratings: 4.5/5⭐, 102 reviews)

Image Source – buzzsumo.com

BuzzSumo shines in content exploration, competitor scrutiny, and influencer discovery, making it an indispensable tool for strategic analysis.

Pros

  • BuzzSumo excels at helping users discover trending and popular content in their industry, providing valuable insights for content creation.
  • BuzzSumo aids in identifying influencers relevant to your niche, and facilitating strategic influencer partnerships and collaborations.
  • BuzzSumo simplifies topic research by providing insights into what topics are currently trending and resonating with the target audience.

Cons

  • BuzzSumo primarily focuses on major social media platforms, and users find limitations when it comes to tracking performance on emerging or niche platforms.

BuzzSumo Pricing 

Initiate your 30-day experience at no cost and progress to a monthly fee of $199.

22. SocialBook (Overall ratings: 4.7/5⭐, 138 reviews)

Image Source - socialbook.io

SocialBook simplifies influencer marketing by connecting brands and influencers, streamlining the process of identifying and managing campaigns across multiple social media platforms. It’s an all-in-one platform designed for effortless collaboration.

Pros 

  • SocialBook presents access to a diverse and extensive database of influencers, making it easier for brands to find influencers that align with their target audience and marketing goals.
  • SocialBook renders tools for streamlined campaign management, from influencer outreach and negotiation to tracking and analyzing campaign performance.
  • SocialBook supports seamless collaboration between brands and influencers, facilitating content creation, review, and approval processes.

Cons

  • The success of influencer campaigns on SocialBook relies on the accuracy of influencer data within its database. 

SocialBook Pricing

$499/month and a customized plan

 

Conclusion

Upgrade your influencer marketing game with these Upfluence alternatives, unlocking diverse features and strategies. Navigate the influencer landscape seamlessly by exploring these potent Upfluence alternatives, ensuring your brand stands out.

Saufter.io is trusted by 1000+ brands worldwide and would be the best influencer marketing platform you are searching for.

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