Are you a Shopify store owner thinking about ways to tweak your customers’ shopping experience?

Even though there are numerous ways for making the shopping experience smooth and hassle-free, adding a Wishlist app to your Shopify store is one of the most effective methods. In fact, 40% of shoppers think their shopping experience would be better if retailers offered a wishlist where they can save items they’re interested in.

The wishlist feature is similar to a bookmark we often use while browsing. It lets the customer save the product for a later purchase. Additionally, they can save the time of searching for the product from the start.

Since Shopify App Store is loaded with Wishlisting apps, store owners like you may often have a lot of questions regarding these apps.

 That is why our post is intended to give you insights into:

Why Does Your Store Need A Wishlist App?

Wishlist apps on Shopify give you a modus operandi to generate profit for your store from window shopping. These apps can give guidance for designing your marketing strategy. By giving you insights into customer loyalty and conversion rates, Shopify wishlist apps help in increasing sales. It is also a great way to leverage customer engagement. The popularity of each product among customers can be scaled and thereby you can decide if certain products can be sold in bundles/combo.

Now, let’s move on to the qualities you have to look for in a Shopify wishlist app before adding it to your store.

Six Qualities Of A Good Wishlist App

  1. Wishlist SharingCustomers should be able to share their wishlist with friends and family without any fuss, through email and social media platforms.
  2. Seamless Experience – Customers may often switch their devices while shopping. Even though customers change their devices, the Shopify wishlist once saved to your store should be available on any device he/she uses. It is often advisable to use an app that is optimized for mobile and tablets.
  3. Customizable – An ideal Shopify Wishlist app should be customizable for the icon, font, color, etc. It should also go in sync with your store’s theme.
  4. Email Reminders – Reminding customers about their wish-listed product, its discounts, price drops, and in-stock through emails are the essential qualities a wishlist app should have.
  5. Analytics – Only if you have access to information such as product popularity, shopping trends, and consumer cart activity will you be able to build a marketing strategy that is appropriate for your store. So, a good Wishlist app should have metrics.
  6. No login Wishlist Conversion rates can be increased if guest users are also allowed to create their Shopify wishlist. For this, the No-login wishlist is unavoidable.

 

Top 15 Shopify Wishlist Apps:

 

1. Wishlist Plus (Overall ratings ⭐ 4.8/5, 1589 reviews)

Pricing:

Provides a 30-day free trial. After that, you can either opt for a free plan or a paid plan starting from $14.99/month.

Key Features:

  • For Customers:
    • Easily sync user/wishlist activity across devices to provide a seamless experience.
    • No need for separate login for wishlisting and can share the Shopify wishlist with friends and family, either through email or social media.
    • Can get personalized reminders such as ‘low in stock’ and ‘price dropped’ for favorited products.
  • For Shopify Store Owners:
    • Resources for your sales and customer service teams to create and access lists with powerful clienteling and project collaboration modules.
    • Powerful Javascript and REST APIs to customize or extend your wishlist functionality.
    • Helps in creating event-triggered campaigns like low prices, back in stock, etc.
    • Insights & analytics of wishlisting activities to scale your customer engagement.
    • Integrates well with Klaviyo, Omnisend, dotdigital, Listrak, ReSci, MailChimp, Sailthru, SendGrid, HubSpot, Zaius, and Salesforce Marketing Cloud (SFMC), Cordial, Facebook, Instagram, Zapier, Shopify Flow, Klaviyo Flow, Searchanize, Bold Commerce filters, BoostCommerce.
    • Wishlist Plus users’ conversion rates are 20 to 30% higher and they spend 30 to 50% more on purchases.
    • Installs for Wishlist Plus increased 26.8% y-o-y.

Wishlist Plus is good for:

This Papp is good for guaranteed conversion rate and high integration with other apps.

 

2. POWR – Contact Form (Overall ratings ⭐ 4.6/5, 1232 reviews)

Pricing:

All apps are free for life, with subscription upgrades for each. Priced according to feature limitations. You can also choose to unlock upgrades for every app with a Business Tier upgrade.

Key Features:

  • POWR is a leading suite of affordable, easy-to-use, customizable website apps designed to help businesses of all sizes grow online. 
  • We offer more than 60 different website apps that integrate with 70+ platforms such as Shopify, Wix, BigCommerce, Squarespace, Joomla, and more, or can be added directly to an HTML website. No coding is required. Ever.
  • Our apps and plugins are trusted on over 12 million websites worldwide and over 14,000 positive reviews.
  • For a full listing of available apps and plugins, go to https://www.powr.io/plugins
  • We exist to help you collect more leads and boost your conversions.

POWR is good for:

ECommerce store owners, small business owners, and agencies looking to create their own website experience without the expense of a web developer or programmer.

 

3. Wishlist – Wishify (Overall ratings ⭐ 5/5, 366 reviews)

wishify1

Pricing:

A free plan is available. You can also opt for a premium plan with pricing starting from $5.99/month.

Key Features:

  • For Customers:
    • Can share their Shopify Wishlist via email as well as social platforms.
    • Can easily checkout as the Add to Cart feature is integrated with the Quick Checkout option.
    • The PRO Plan is equipped with a Wishlist without a login / Guest Wishlist feature.
  • For Shopify Store owners:
    • Custom Email template reminders that can be sent manually to your customers to bring them back to your store for checkout.
    • It lets you customize the wishlist button.
    • Fast and reliable customer support team.
    • The wishlist items per month are counted for your store.
    • So far, this app has 94% happy customers and 98% 5-star reviews

Wishlist – Wishify is good for:

This app is great for its easy-to-use setup and responsive customer service.

 

4. Wishlist Hero (Overall ratings ⭐ 4.8/5, 288 reviews)

Pricing:

Provides a 14-day free trial. After that, you can either opt for a free plan or a premium plan starting from $4/month.

Key Features:

  • For Customers:
    • Can easily add products to Shopify wishlist and share them through social media platforms or email.
    • Emails triggered for the price drop and low stock reminder.
    • Add to cart integrates with quick checkout.
    • Guest users can also wishlist.
    • Optimized for Tablet& Mobile.
  • For Shopify Store owners:
    • Offers easy & code-free installation. This app also migration services from other Wishlist apps.
    • Amazing customization for Wishlist icon-set it as floating, header, pop-up, or stand-alone page.
    • Comes with different animation effects, to show up to the customer after adding a product to the wishlist.
    • The Admin UI supports multiple languages.
    • Enables you to track products, customers, and their activities, with time range filtering and export wishlist products, customers, and activities to CSV format
    • Integrates well with Boost Commerce, Quick View Secomapp, Searchanise – Globo, Klaviyo – Omnisend, Buddha – qikify, Mailchimp – Sendgrid.

Wishlist Hero is good for:

This app is good for REST API, allowing “Gold Plus” plans and above to integrate their mobile app or third-party apps. It also comes with a currency converter.

 

5. Wishlist King (Overall ratings ⭐ 4.8/5, 249 reviews)

wishlist-king

Pricing:

Provides a 14-day free trial. After that, pricing starts at $4.95/month.

Key Features:

  • For Customers:
    • Provides the feature of the No-login wishlisting.
    • Helps to add products to the wishlist from anywhere– Homepage, Collection, Product, Quick View, Related Products.
    • Can share wishlist through social media.
  • For Shopify Store owners:
    • Provides free installation and setup.
    • Helps you in getting detailed Wishlist Analytics and CSV export of Wishlist Analytics. Also comes with Google Analytics Enhanced E-commerce Tracking.
    • It lets you customize for seamless theme integration.
    • Automatically translates to any language.
    • Integrates well with Multi-Language Apps, Collection Filters, Klaivyo, Facebook Pixel, and Google Analytics.
    • Installs for Wishlist King increased 196.5% y-o-y.

Wishlist King is good for:

This app is good for providing unlimited wishlists for your Shopify store.

 

6. Wishlist (Overall ratings ⭐ 4.3/5, 180 reviews)

shopify-wishlist-app

Pricing:

Provides a 14-day free trial. After that, pricing is $2/month.

Key Features:

  • For Customers:
    • Provides adding each variant of a product to the wishlist.
    • Can share personal Shopify wishlist through email and social media platforms.
    • Guest users can also wishlist and Ajax-based pages help to wishlist with one click.
  • For Shopify Store owners:
    • You can add an unlimited number of items to the wishlist.
    • Can view daily reports curated on basis of either customers or products.
    • Easy customization according to Shopify themes.
    • Shows product count on the wishlist.
    • Works well with Quick views.

The Wishlist app is good for:

This Shopify Wishlist app is best for providing unlimited wishlists for your store for prices as low as $2. It also comes with the feature of viewing any customer’s wishlist and its items.

 

7. Smart Wishlist (Overall ratings ⭐ 4.4/5, 137 reviews)

smart-wishlist

Pricing:

Provides a 60-day free trial. After that, pricing starts at $4.99/month.

Key Features:

  • For Customers:
    • Customer login is not essential for wishlisting.
    • Can be used in multiple languages and is fully optimized for mobile.
    • Only Wishlist app for Shopify, which enables customers to wishlist an item directly from collection/catalog, search Results, and cart Page in addition to individual product pages.
    • Can easily share your Shopify wishlist through social media and email.
  • For Shopify Store owners:
    • An unlimited number of wishlists.
    • Designed to survive high loads as well as any unexpected spike in your store traffic making sure the store’s performance is not affected.
    • Javascipt API & REST API. This app also supports multiple domains per store.
    • Helps you in getting a detailed wishlist usage report.
    • Their unique feature is Wishlist data import from theme-based wishlists, third-party wishlist Apps, or other e-commerce platforms such as Magento, Woocommerce, Prestashop, etc.
    • Integrates well with Addthis, Sendgrid.
    • Installs for Smart Wishlist increased 21.2% year-over-year.
  •  

Smart Wishlist is good for:

This app is good for its exceptional speed compared to other wishlist apps. The speed is due to the combination of aggressive caching and asynchronous requests.

 

8. Gift Reggie (Overall ratings ⭐ 4.8/5, 132 reviews)

Pricing:

Provides a 30-day free trial. After that, pricing starts at $9/month.

Key Features:

  • For Customers:
    • This app not only lets customers create wishlists but also helps in making registries
    • Provides multi-language support and a seamless experience.
    • Can share both registries and wishlists on social media.
  • For Shopify Store owners:
    • Completely white-label and comes with a seamless checkout integration workflow.
    • Automated updates to registry and/or wish list.
    • Provides migration support from other apps.
    • Have the feature of Shopify POS integration for Registries.
    • Integrates well with Shopify POS, and Langify.

Gift Reggie is good for:

This wishlist app on Shopify is the best choice if you are looking for a 2-in-1 app for wishlist and registry.

 

9. Wishlist + Share + Reminder (Overall ratings ⭐ 4.4/5, 82 reviews)

wishlist-app-shopify

Pricing:

Provides a 14-day free trial. After that, you can either go with the free plan or the premium plan worth $4.99/month.

Key Features:

  • For Customers:
    • Can easily share wishlist with family and friends through the link.
    • Gives access to see fellow customers who have added the same product to their wishlist.
    • No login is required for wishlisting.
  • For Shopify Store owners:
    • If a customer adds products to a wishlist but does not purchase, would get email notifications for wishlist items at some time interval – Daily, Monthly, or Weekly based on settings. Customer engagement can be increased this way.
    • This app will send an email to customers with a product along with the content you set when a particular item goes on sale.
    • Comes with an admin panel that is easy to use with the Products and Users list.

Wishlist + Share + Reminder is good for:

This wishlist app is a better option if you are planning to give reminders to your customers about their wishlists.

 

10. Wishlist + Reminder (Overall ratings ⭐ 4.6/5, 76 reviews)

wishlist-and-reminder

Pricing:

Provides a 14-day free trial. After that, pricing is $5/month.

Key Features:

  • For Customers:
    • Automatically creates accounts for customers when they want to wishlist.
  • For Shopify Store owners:
    • Provides easy 1-minute setup.
    • If customers don’t buy a product, this app lets you send automated follow up with reminders and promotions to encourage purchases.
    • Works well with your store’s theme.
    • Enables you to control the content of the follow-up emails, and the time they will be automatically sent to your customers.
    • Lets you get access to a detailed report of customer wishlists.

Wishlist + Reminder is good for:

This app is good for following up with customers when they are not purchasing the wishlisted product.

 

11. Wishl Favorites Wishlist (Overall ratings ⭐ 4.5/5, 61 reviews)

Pricing:

Provides a 15-day free trial. After that, pricing starts at $9.99/month.

Key features :

  • For Customers:
    • For guest customers, the wishlist is saved for 90 days. However, the wishlist of registered customers is saved permanently.
    • Customers can create multiple wishlists, and annotate notes on their products.
    • Comes with the feature of price drop tracking
    • The Shopify wishlist page has a direct sharing link to share on social media platforms.
  • For Shopify Store owners:
    • Optimized for mobile and tablet.
    • Lets you customize the text and appearance of the wishlist button on your store.
    • The app admin has a ‘Language Section’ to provide support and translation in multiple languages.
    • Gives you insights into the number of wishlists your shop has, the items added, the number of times a particular product is wishlisted, the most rated variant, etc.

Wishl Favorites Wishlist is good for:

This Shopify Wishlist app is best to get an understanding of which products and variants your customers want most so you can manage inventory accordingly, and understand what to promote.

 

12. Advanced Wishlist (Overall ratings ⭐ 4.7/5, 50 reviews)

wishlist-app-for-shopify

Pricing:

Provides a 14-day free trial. After that, pricing starts at $4.90/month.

Key Features:

  • For Customers:
    • Guest users can wishlist without logging in.
    • Let customers easily share wishlists through social media and email.
    • Customers get the privilege to create multiple wishlists, name them, and access them from every page of the store.
  • For Shopify Store owners:
    • Comes with a powerful Analytical Dashboard and lets you export and import your store’s wishlist as CSV.
    • Lets you have access to detailed insights on active customers and wishlist generated revenue reports.
    • Provides the feature of advanced email customization.
    • Integrates with Online Store 2.0.

Advanced Wishlist is good for:

This wishlist app on Shopify is good for planning your email and PPC campaigns around wishlists.

 

13. Ultimate Wishlist (Overall ratings ⭐ 4.8/5, 27 reviews)

ultimate-wishlist-shopify

Pricing:

A free plan is available. You can also choose a paid plan starting from $4.99/month.

Key features:

  • For Customers:
    • Guest users can also wishlist without logging in.
    • Can easily share the wishlist through Facebook, Twitter, and Email.
    • Automatically notifies the customer when a product is added to the wishlist, and when the wishlisted product is added to the cart.
    • For quick checkout, the ‘Add to Cart’ feature is enabled on the Wishlist page.
  • For Shopify Store owners:
    • Comes with a powerful Dashboard.
    • Analytics available for wishlist, wishlist page view, wishlist add count by date, and orders.
    • Notification can be sent in bulk or as individual emails.
    • A wishlist icon can be placed either as a floating, or header icon.
    • Optimized for mobile and tablet.
  •  

Ultimate Wishlist is good for:

This wishlist app is good for easy installation and highly curated analytics.

 

14. Wishtack (Overall ratings ⭐ 4.2/5, 20 reviews)

Pricing:

It is a completely Free app.

Key Features:

  • For Customers:
    • Can create both wishlists and registries even without logging in.
    • Money Pot– Unique and amazing feature that allows the customer’s friends to donate an amount for buying the product.
  • For Shopify Store owners:
    • Whenever a customer wishlists, a notification is automatically sent to their friends, which can help in leveraging product visibility and conversion rates.
    • Easy installation process.
    • 100% customization is available for the Wishlist button.
    • Reliable customer support team.
    • The statistics of installation of this app according to store category are given below:

Wishtack is good for:

This app is good for increasing the reach of your store and its crowdfunding feature so that customers can buy products easily.

 

15. Keep on Hold Wishlist (Overall ratings ⭐ 4.4/5, 8 reviews)

keep-on-hold-wishlist-app

Pricing: 

Provides a 15-day free trial. After that, you can either opt for a free plan or a paid plan of $14.99/month.

Key Features:

  • For Customers:
    • No login wishlisting is available.
    • The variants of a product can be added to the wishlist.
  • For Shopify Store owners:
    • Customization of icons, colors, or any style for seamless theme integration is available.
    • Helps in minimizing abandoned cart rate– When a customer adds the product to the cart and later changes his/her mind, the “remove from cart” button changes into a “save for later” button.
    • Works well with your Shopify store’s theme.
    • Provides you with detailed analytics of customers’ cart activity and shopping behavior.

Keep on Hold Wishlist is good for:

This app is the best option for bringing down the cart abandon rate.

 

Final Words:

Your Shopify store may already have a lot of apps installed as part of your sales strategy. However, you should integrate a Wishlist App into your Shopify store.

Because along with generating sales, it increases customer engagement and leverages the shopping experience. Unlike other Shopify apps that are beneficial mainly for your store, the Wishlist apps on Shopify are also beneficial for customers.

Most importantly, do not forget to provide users with a great customer service experience as a large proportion – 96% of consumers say customer service plays a key role in their choice of and loyalty to a brand.

At Helplama, we are dedicated to providing fully-managed customer service solutions for Shopify stores. Our zero-risk model will make you feel like having an in-house customer service team, starting from just $399/mo.

Also, try the Helplama Helpdesk – the customer service software that helps you to automate and scale your customer support system.