Last Updated: February 2024
In the ever-evolving world of ecommerce when it comes to Shopify blog examples, they serve as both anchors and catalysts.
These online retailers skillfully harness blogging to engage audiences and enhance brand impact. Exploring their strategies offers valuable insights into building a thriving online community.
So, let’s journey through the realm of Shopify blogs and discover the stories behind these remarkable brands, linked by the common thread of effective blogging.
Table of contents
Benefits of Incorporating a Blog into Your Shopify Store.
|Increase organic traffic
|Drives free organic traffic to your eCommerce store.
|Build trust as a thought leader
|Establishes industry expertise and builds trust.
|Build brand awareness and personality
|Showcases your brand and attracts a loyal following.
|Enhances search engine rankings and organic traffic.
|Engage with existing customers
|Retains and re-engages existing customers.
|Converts potential leads into sales and revenue.
11 Best Shopify Blog Examples
The best Shopify blog examples you need to know are:
1. Pure Matcha
Pure Matcha, an Australian company, offers matcha, green tea, and teaware. Their clean website design ensures a peaceful browsing experience. Furthermore, their blog is smartly categorized into recipes, green tea news, and health and wellness, boosting their visibility in search results. They also focus on local content, featuring articles about the best tea spots in Australian cities.
2. Goose Studios
Goose Studios stands out as more than a typical clothing store; it’s committed to ethical and organic sourcing. In contrast to brands solely prioritizing traffic and sales, Goose Studios strives to build a community of environmentally-conscious customers through its blog. This distinctive approach effectively distinguishes the brand in the market.
3. Beavertown Brewery
Irrespective of the specific page you initially visit on the Beavertown Brewery website, you’ll undoubtedly be drawn to its eye-catching layout. Notably, the brand has taken the time to personalize each thumbnail for their blog posts, thereby elevating the overall professionalism and charm of their aesthetic. Moreover, for those managing multiple tasks during their Shopify store setup, platforms like Unsplash and Shutterstock provide valuable resources for free images.
Koprez serves a wide customer spectrum, from fitness enthusiasts to those seeking relief from body ailments, with supportive gear promoting an active lifestyle. Their informative blog content and detailed product perspectives go beyond standard descriptions, effectively showcasing their expertise.
5. Korean Skincare
As the name suggests Korean Skincare is your destination for top-notch Korean beauty and makeup products, offering personalized skincare advice.
Their blog, though minimalistic, is content-rich with clear, subtle call-to-action buttons near product recommendations. If your eCommerce store shares this niche, exploring their site might inspire your Shopify store’s blog integration.
6. Connected Apparel
The Connected Apparel clothing brand caters to women of all ages and body types, emphasizing contemporary fashion with a simple yet elegant design.
Their blog serves as a valuable resource for fashion enthusiasts, specifically addressing the perennial question of what to wear. Through comprehensive guides on coordinating clothing, styling tips, and clothing care, they showcase their expertise and their willingness to openly share knowledge with their customers.
Fluxies tackles the taboo topic of menstruation, offering period-proof underwear and pants as eco-friendly alternatives. Their blog provides valuable insights into women’s health. With a clean design and user-friendly navigation, the website encourages engagement through comment sections on each post, fostering natural conversations.
8. Game of Bricks
LEGO and Game of Bricks, a custom light kit provider for LEGO sets, collaborate on a simple, visually uncluttered website.
Their blog primarily showcases curated LEGO gift ideas, upcoming releases, and thorough set reviews, evoking a nostalgic, classic game store ambiance. Notably, their blog is consistently refreshed with comprehensive, niche-specific content, fostering a dedicated community of enthusiasts.
9. Rainbow Vision
Rainbow Vision’s online store offers vi. Their blog prioritizes mindful and intimate content, reflecting their genuine artistic essence.
The team, composed of passionate artists, values authenticity over strict SEO, connecting effectively with their community. With a mission-driven approach, they craft thoughtful blog posts that maintain their unique style without chasing excessive traffic or profit.
Rowan focuses on high-quality dog care products, maintaining a professional website with comprehensive blog content. From delectable dog treat recipes to essential care tips, their concise and visually appealing posts provide valuable answers.
They strategically showcase relevant products, enticing visitors to take action. By collaborating with experts, Rowan addresses the question of product superiority, fostering trust with potential customers.
Cocofloss, founded by the Cu sisters, offers superior dental floss with a vibrant and maximalist website. Their blog features engaging content, from product care for existing customers to answering common questions and attracting new visitors. They even share sugary recipes to reach their sweet-toothed target audience and generate leads.
A Step-by-Step Guide to the Content Marketing Strategy of the Top Shopify Blog Examples.
Blogging on Shopify is a potent tool for increasing your website’s traffic, but it’s crucial to approach it strategically.
The top-performing Shopify blogs take a different approach. They begin by understanding their audience’s search preferences and then craft blog content around those keywords. Here’s a quick breakdown of how you can implement this strategy:
Step 1: Generate Initial Keywords
Initiate the process by compiling a list of seed keywords. This involves brainstorming topics that are likely to capture your customers’ interest. For instance, if you’re in the business of selling gym apparel, you might come up with seed keywords such as:
- Chest workout
- Shoulder workout
- Back workout
- Leg workout
- Arm workout
- Workout nutrition
- Workout recovery
- Cardio training
- Weight training
If you are uncertain about which topics would engage your audience, you can seek inspiration by exploring relevant subreddits or popular queries on Quora.
Step 2: Utilize a Keyword Tool
Next, employ a keyword research tool such as Ahrefs or Ubersuggest to input your seed keywords. It will provide you with a bunch of related keywords that could be valuable for your blog content.
While these tools may come with a price tag, they are a worthwhile investment if you’re genuinely committed to expanding your organic traffic. However, if you’re working with a tight budget, it’s worth noting that Ubersuggest offers a limited version with up to 3 free searches per day.
In Ahref, make use of Ahref’s Phrase match tab in the keyword explorer.
In Ubersuggest, enter your keyword into the search bar.
Step 3: Assess Keywords for Volume and Competition
Now, it’s time to evaluate keywords. Look for high search volume and low competition keywords, which are the ones you should focus on. In Ahrefs, use filters to find keywords with a difficulty score under ten and a minimum search volume of 100. This way, you’ll identify the best keywords to target for your blog posts.
Ubersuggest, though less detailed, still offers valuable data like search volume and competition (SD metric). It’s a decent free solution. For example, from this data, consider creating blogs like “Best chest workout (backed by science).”
Step 4: Prioritize Keyword Relevance
When evaluating keywords, it’s crucial to understand search intent. For instance, terms like ‘Reddit bodybuilding’ may not align with your blog’s purpose, whereas phrases like “at-home shoulder workout” directly serve users seeking pertinent information. Use your judgment or analyze the top 10 Google results to assess search intent. If the results don’t relate to your brand, it is advisable to exclude that keyword.
Step 5: Build a Content Calendar and Write
After compiling a list of high-volume, relevant, and low-competition keywords, translate them into blog topics and create a content calendar. To find more related keywords, enter your main keyword into Google and check the suggested ‘related searches’ at the bottom of the first page. Use these keywords to structure your article with headings and subheadings.
Then, start writing your blog posts. You can do it yourself or hire skilled freelancers on platforms like
- ProBlogger Job Board,
Remember, quality content is vital for Google ranking, so don’t compromise it.
Step 6: Acquire Backlinks
The final essential for a successful blog is securing backlinks. Backlinks are links from other websites that signal to Google the value of your blog post. They act as a vote of confidence, indicating your site’s trustworthiness and relevance. Securing backlinks can be done through various methods. Here are some straightforward approaches:
- Guest Blogging: Collaborate via guest blogs with niche bloggers for backlinks.
- Mention Influencers: Mention industry influencers to gain shares and links.
- Promote on Social Media and via Email: Promote on social media and email for wider reach.
- Expert Round-Ups: Join expert round-ups through platforms like HARO for backlink opportunities.
Shopify blogs serve as crucial bridges connecting brands with customers, driving traffic, sales, trust, and brand awareness. Explore these examples to harness the power of effective blogging, guiding your path to online success and creating a thriving community of loyal customers.