Bold Custom Pricing is the leading and most popular Shopify wholesale app that empowers you to create different prices for different customers. With bold, you can set wholesale pricing as a % or fixed amount discount across the store, or a group of products. Furthermore, you can set pricing for all or a collection of products in a few clicks or manually set wholesale pricing for individual products. The app also supports custom pricing levels and tiered pricing, allowing you to increase the discount rate based on quantity. Additionally, it can automatically set custom prices based on customer spending and buying frequency. Bold offers two pricing options – Basic at $39.99/month and Premium at $59.99/month. A 14-day free trial is available.