Best Product Selling On Amazon With Category And List

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best product selling on amazon

Last Updated: April 2024

Looking to strike gold with the best product selling on Amazon?

Buckle up, because we’re diving straight into the world of the bustling aisles of Amazon. It’s no secret that Amazon’s virtual shelves are a treasure trove of lucrative opportunities, and finding the right product can be the game-changer for your online business.

Did you know that fashion and apparel are projected to be Amazon’s quickest-growing product category from 2022 to 2027? Sales in this category are expected to increase at a rate of 12.4% annually during this period.

But what specific items within this category are soaring? Let’s navigate the e-commerce jungle to unveil the hottest picks and their categories, putting you on the path to Amazon success.

Best Product Selling on Amazon – Best Selling Categories

Selling on Amazon has become fiercely competitive lately, making it crucial to understand the top-selling categories for selecting your products. Check out the list revealing the top 10 categories that reign supreme in Amazon’s sales charts, here today.

best product selling on amazon

These categories offer a glimpse into the options available for selling on Amazon this year. Yet, it’s crucial to weigh factors beyond these categories, such as competition, demand, profit potential, and customer feedback, before making a decision.

Conduct thorough research and analysis to uncover the ideal products within each category that align with your niche, brand, and the audience you aim to reach.

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Best Product Selling on Amazon – Growing Categories in 2023

Beyond identifying the best-selling categories, it’s crucial to track the rising categories to discover hidden trends and potential opportunities in the market. In 2022, some categories surged significantly, showcasing promising growth prospects.


For instance, remember the statistical data from the introduction paragraph? Statista highlights in the following order:

  • Fashion and apparel – at a compound annual rate of 12.4% before 2027.
  • Health and beauty – at 12.1%
  • Office products and electricals – at 11.6%
  • Leisure and entertainment – at 11.1%

This indicates substantial growth potential within these sectors. Tracking such trends can help uncover niches ripe for exploration and expansion.

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Best Product Selling on Amazon – During the Holiday Season

You might be curious about which categories reign supreme during the festive season, but why does it matter? Well, understanding these trends can power up your sales strategy, refining your inventory, pricing, and marketing tactics for the holiday rush.

Here’s a peek at the top-selling categories during the 2023 holiday season.

1. Toys & Games

During the holidays, sales soar within this category, driven by its strong demand rooted in entertainment. This niche offers diverse sub-categories worth exploring. Among the best-sellers within this realm are items like:

    • LEGO sets
    • Nintendo Switch
    • Board games, and more.

2. Electronics

Electronics remains a customer favorite category around the holiday seasons, drawing attention with sought-after deals on gadgets and devices. And to name a few:

    • Fire TV Stick 4K 
    • Echo Dot (4th Gen) 
    • Kindle Paperwhite
    • Samsung Galaxy S21/23
    • Apple AirPods Pro
    • Bose headphones

3. Pet Supplies

This category has experienced consistent growth due to its remarkable diversity, catering comprehensively to pet owners’ needs, spanning dogs, cats, birds, fish, aquatic animals, horses, and reptiles. Sharing a few of the best-selling items within this expansive category:

    • Hyper Pet Ball Launcher
    • Furbo Dog Camera
    • PetSafe ScoopFree Crystal Litter Tray Refills for Litter Box
    • Dexa MudBuster Portable Dog Paw Cleaner
    • Dr. Elsey’s Precious Cat Ultra Cat Litter Bags

4. Sports & Outdoor

Following the pandemic, there was a notable increase in sales of fitness and outdoor activity products. This expansive category encompasses sports-related items, indoor and outdoor fitness gear, and associated equipment.

For sellers aiming at this market, emphasizing creativity and strategic keyword usage is essential. The below list is of some of the leading products within this category:

    • Hand Warmers Rechargeable 2 Pack
    • YETI Rambler 14 oz Mug
    • Prepared Hero Emergency Fire Blanket
    • LifeStraw Personal Water Filter
    • Walker’s Razor Slim Earmuffs

5. Books

Amazon shoppers have helped retain the popularity of this category during the holiday season. Selling books within this niche proves advantageous as they often have a higher ease of sale compared to other goods.

Moreover, the abundance of genres within this category offers ample exploration opportunities. Check out a few of the top sellers within this realm:

    • Fourth Wing (The Empyrean, 1)
    • The Ballad of Songbirds and Snakes (A Hunger Games Novel) (The Hunger Games)
    • Taylor Swift: A Little Golden Book Biography
    • No Brainer (Diary of a Wimpy Kid Book 18)
    • The Woman in Me

6. Home & Kitchen

There was substantial demand within this category, through the holiday rush. It encompasses sought-after products like bedding, furniture, cleaning supplies, and various home-related essentials such as heating, cooling, and air purifiers.

Additionally, home decor, seasonal decorations, and storage and organization units also hold prominent positions on the Best Sellers Rank (BSR) list. Listing the top 4 in this diverse category here:

    • Bedsure Satin Pillowcase for Hair and Skin
    • Stanley Quencher H2.0 FlowState Stainless Steel Vacuum Insulated Tumbler with Lid and Straw
    • BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner
    • Alpha Grillers Instant Read Meat Thermometer for Grill and Cooking

Therefore, aligning your offerings with these popular categories can significantly amplify your chances of success during the peak shopping season. It’s not just about what’s hot; it’s about strategically positioning your products for maximum impact and sales potential.

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Picking the Perfect Product Category for Selling on Amazon

Finding out the ideal product category to sell on Amazon isn’t as tough as it seems. Here’s a simple guide:

Step 1: Start by adding the SellerApp Chrome extension through the provided link.

Step 2: Next, head to Amazon, launch the extension, and search for your desired product or category to evaluate.

Step 3: Once the results are displayed, click the SellerApp Chrome extension icon, then select Product Scanner.

Now, explore various metrics like

  • Estimated Daily Orders
  • Estimated Daily Revenue
  • Opportunity Score, and
  • Listing Quality

to grasp the potential opportunities within the category.


Please note: Do not miss checking out the Market OS score. This score indicates the feasibility of profitable sales within this category. A higher Market OS score suggests greater ease in selling within the category.

Step 4: You can further access the top product listings within the category. Use the Product Intelligence tab to analyze historical pricing, ranking, and sales trends.

best product selling on amazon

Ensure that the sales trends show consistent growth without any seasonal declines.

Step 5: Moreover, utilize the “Profit Calculator” tool to compute the profit margin for the products within the category. Simply enter your Cost of Goods Sold (COGS), fulfillment expenses, and additional costs, and the tool will display your potential earnings from selling the product.

calculator - best product selling on amazon

These steps collectively aid in identifying a lucrative product category for selling purposes.

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Discovering Less Competitive Products in a Popular Category

Find products in demand but with fewer competitors by diving into narrower subcategories within a larger category. The narrower your focus, the better your chance of finding a less crowded market.

For example, explore categories like Electronics, then go deeper into Portable Audio & Video, and finally, narrow it down to something like Boomboxes.

boombox - best product selling on amazon

Thus, within a short time, we found a product with moderate demand and minimal competition. To validate if this category is worthwhile, further research using the SellerApp Product Research tool is necessary.

To make the long story short, we have put down a few important factors to think about while choosing the best products to sell on Amazon.

Key Things to Consider When Picking a Product to Sell

    1. Demand and Trend Analysis – Assess current demand trends and fluctuations within the market.
    2. Competition Evaluation – Analyze the level of competition in the chosen niche or category.
    3. Profitability Analysis – Calculate potential profit margins after considering all costs involved.
    4. Product Quality and Uniqueness – Gauge the quality and originality of the product compared to competitors.
    5. Target Audience Alignment – Ensure the product resonates with your intended customer base.
    6. Seasonal and Long-Term Viability – Determine if the product has consistent sales potential, both short-term and long-term.
    7. Seller Logistics and Costs – Consider the logistics and expenses associated with selling and shipping the product.

Remember, balancing these factors can lead to a well-informed decision for successful product selection on Amazon.

Also, read Top 10 Sell On Amazon Shopify Apps In 2023

Final Thoughts on Best Product Selling on Amazon

In the dynamic world of Amazon sales, choosing the right product category is your ticket to success. Remember, staying informed about the top-performing categories and emerging trends is key.

As a matter of fact, according to the latest Q3, 2023 report, third-party sellers contribute 24% of Amazon’s overall revenue.

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