4 Best Email Templates Apps For Shopify

Last Updated: February 2024

Discover the four leading Shopify email templates apps to take your marketing to new heights. These top-rated apps offer premium Shopify email templates, designed to capture your audience and drive conversions. These tools simplify the process of designing beautiful email campaigns with their easy-to-use UI and seamless integration.

Elevate your brand’s communication and maximize engagement with the finest Shopify email templates apps on the market. Experience the power of targeted campaigns and watch your Shopify business thrive with these exceptional email template solutions.

1. OrderlyEmails: Email Templates

Rating: ⭐4.9

Pricing: Begin at $99 per year

OrderlyEmails is a popular app for creating professional, visually appealing email templates for marketing campaigns, order confirmations, and shipping notifications.

Key Features

  • Pre-designed templates: Offers professionally designed email templates for various purposes, including order confirmations, shipping notifications, promotional campaigns, and abandoned cart reminders.
  • Customization options: App provides customizable email templates for brand style, messaging, and layout, ensuring a consistent and branded experience.
  • Responsive design: Optimized email templates for various devices and clients, with responsive design for a seamless experience across all devices.
  • Dynamic content: Enhance email interactivity and relevance by adding dynamic content elements like product images, personalized recommendations, and social media links.
  • Preview and testing: The app offers a feature for previewing email templates, ensuring accuracy, content, and formatting, and testing across different clients for compatibility.
  • Localization and multilingual support: Supports localization and multilingual email targeting for international audiences, allowing easy customization.

2. Seguno: Email Marketing

Rating: ⭐4.9

Pricing: Starts at $20 per month with a 10-day free trial available; a free plan available

Tailored to Shopify users, Seguno facilitates the creation of customizable and visually captivating email templates. This empowers merchants to execute email marketing campaigns that are both impactful and visually engaging.

Key Features

  • Email Campaigns: Enables professional email campaigns with customizable templates and a user-friendly drag-and-drop editor, enabling visually appealing designs without coding knowledge.
  • Automation: Provides automation features for triggering email flows based on customer behavior and events, streamlining marketing efforts and ensuring timely communication with customers.
  • Product Reviews: Seguno allows for automated email reviews, enhancing customer trust and driving future sales by gathering valuable feedback and social proof.
  • Segmentation and Personalization: Offers segmentation based on customer behavior, purchase history, and demographics, enabling personalized emails for increased engagement and conversion rates.
  • Analytics and Reporting: Provides analytics and reporting for tracking email campaign performance, allowing users to analyze metrics like open rates, click-through rates, conversion rates, and revenue, enabling data-driven decisions to optimize email marketing strategies.
  • Integration with Shopify: Seguno integrates with Shopify stores, syncing customer and order data, providing personalized email campaigns based on customer behavior and history.

3. UpOrder (formerly Spently)

Rating: ⭐4.6

Pricing: Free plan available for 25 orders per month

Formerly known as Spently, UpOrder operates as a Shopify email marketing tool, delivering customized and polished email templates to enhance visual communication and boost customer engagement.

Key Features

  • Email Template Customization: Offers a user-friendly interface for businesses to customize transactional emails, including logo, color, recommendations, and social media links.
  • Upselling and Cross-selling: Enables upsell and cross-sell product recommendations in transactional emails, boosting sales and customer engagement.
  • Analytics and Tracking: Provides analytics and tracking for transactional email performance, enabling users to analyze metrics like open rates, click-through rates, and revenue.
  • Integration with E-commerce Platforms: Integrated with Shopify for seamless order data synchronization and automated transactional email management for e-commerce businesses.
  • Dynamic product recommendation: UpOrder offers dynamic product recommendation and discount modules, allowing you to customize emails, generate sales, and create limited-time discounts, maximizing sales potential.
  • Built-in referral program: UpOrder’s built-in referral program encourages customers to refer friends and family, rewarding both customers and referred individuals with discounts or free products.

4. Omnisend Email Marketing & SMS

Rating: ⭐4.8

Pricing: Commences at $16 per month and includes a  free plan 

Encompassing both email and SMS, Omnisend Email Marketing & SMS delivers editable templates that are optimized to ensure captivating and visually satisfying email campaigns.

Key Features

  • Multichannel Campaigns: Allows you to create cohesive marketing campaigns that span across email and SMS, ensuring consistent messaging and increased customer reach.
  • Segmentation and Personalization: Omnisend segments the audience based on purchase history, browsing behavior, and demographics for personalized messages.
  • Automated Workflows: The platform provides pre-built automation workflows for lead nurturing and conversions, saving time and effort.
  • Dynamic Content: Enables dynamic email and SMS content based on customer data, enhancing relevance and impact.
  • Push notifications: Promote deals, announce new products, and maintain brand connections with push notifications sent directly to customer’s mobile devices.
  • Performance Tracking and Reporting: Platform offers analytics, reporting, campaign performance tracking, engagement measurement, and data-driven optimization decisions.


In conclusion, the top email templates apps for Shopify are efficient solutions that provide a diverse range of customizable templates and user-friendly interfaces. These apps seamlessly integrate with Shopify, enabling businesses to engage with customers and boost conversions efficiently. With their streamlined features, they empower Shopify store owners to enhance their email marketing efforts effectively.

Moreover, try Saufter if you want to automate your Shopify customer care. It automates lots of e-commerce activities, including returns, refunds, scanning orders to find problems with delivery delays, and more.
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