12 Best Email Marketing Apps For Shopify

Table of Contents

Last Updated: July 2024

Supercharge your Shopify store’s marketing efforts with the 12 hottest email marketing apps designed specifically for Shopify. These apps provide seamless integration that empowers you to effectively engage with your audience, drive sales, and build lasting customer relationships.

From customizable templates and automated workflows to advanced segmentation and performance tracking, these email marketing apps offer a comprehensive set of features to optimize your campaigns. Elevate your Shopify business with these top-rated email marketing apps today.

1. Avada Email Marketing & SMS

Rating: ⭐4.9

Pricing: Begin at $16 per month and a free plan 

Avada Email Marketing & SMS is a powerful platform that combines robust email marketing and SMS capabilities to engage your audience effectively.

Key Features:

  • Email Campaign Management: Easily create and manage email campaigns with a user-friendly interface, customizable templates, and drag-and-drop functionality.
  • SMS Marketing Integration: Integrate SMS marketing into campaigns to reach audiences through text messages and engage customers on their preferred communication channel.
  • Automation and Personalization: Automate email and SMS workflows with personalized triggers and dynamic content for targeted customer communication.
  • Advanced Segmentation: Segment audience based on demographics, purchase history, engagement, and deliver tailored content.

2.Privy ‑ Pop Ups, Email, & SMS

Rating: ⭐4.9

Pricing: $30 per month with a 15-day free trial; Includes a free plan 

With a robust set of features, Privy – Pop Ups, Email, & SMS serves as a marketing application that aims to enhance customer engagement and foster higher conversion rates.

Key Features:

  • Pop-Up Builder: Create eye-catching pop-ups, banners, and forms to attract visitors and grow email and SMS subscriber lists with customizable designs and targeting options.
  • Email Marketing: Privy’s email marketing tools enable visually appealing, personalized campaigns, audience segmentation, automation, and detailed analytics.
  • SMS Marketing: Offers SMS marketing features for targeted messages, automation, and customer engagement through preferred communication channels.
  • Conversion Tracking: Track the effectiveness of your pop-ups, email campaigns, and SMS messages with detailed conversion tracking. 

3. Klaviyo: Email Marketing & SMS

Rating: ⭐3.8

Pricing: $30 per month for email and $15/month for SMS; free plan 

Designed to assist businesses in connecting with their clientele and increasing sales through precise marketing campaigns, Klaviyo has gained popularity as a platform for email marketing and SMS.

Key Features:

  • Email Campaigns: Enables personalized email campaigns, segmentation, and visual appeal for subscribers, targeting specific customer groups.
  • Automation: Klaviyo allows automated email flows triggered by actions, improving lead nurturing, customer engagement, and conversions.
  • SMS Marketing: Klaviyo offers SMS marketing for immediate communication, including promotional offers, order updates, and event reminders on subscribers’ mobile devices.
  • Audience Segmentation: Klaviyo offers audience segmentation using purchase history, browsing behavior, demographics, and attributes for targeted campaigns.

4. OrderlyEmails: Email Templates

Rating: ⭐4.9

Pricing: Starts at $99 per year

OrderlyEmails provides professionally designed email templates for e-commerce businesses, improving transactional emails’ visual appeal and functionality.

Key Features:

  • Customizable Templates: Offers customizable templates for brand-specific visual identity, allowing easy color, font, and image modifications for cohesive design.
  • Responsive Design: OrderlyEmails templates prioritize responsive design, ensuring a consistent, user-friendly experience across various devices and screen sizes for customers.
  • Dynamic Content: Enables dynamic content in emails, enhancing customer experience, trust, and brand satisfaction.
  • Multilingual Support: Provides multilingual support for businesses operating in multiple languages, enhancing localized experiences and brand engagement.

5. Seguno: Email Marketing

Rating: ⭐4.9

Pricing: 10-day free trial available for $20 per month including the free plan

Crafted specifically for Shopify merchants, Seguno serves as an email marketing app aimed at enhancing customer engagement and driving sales through targeted campaigns.

Key Features:

  • Email Campaigns: Enables professional email campaigns with customizable templates and a user-friendly drag-and-drop editor, enabling visually appealing designs without coding knowledge.
  • Automation: Seguno provides automation features for triggering email flows based on customer behavior and events, streamlining marketing efforts and ensuring timely communication with customers.
  • Product Reviews: Allows for automated email reviews, enhancing customer trust and driving future sales by gathering valuable feedback and social proof.
  • Segmentation and Personalization: Offers segmentation based on customer behavior, purchase history, and demographics, enabling personalized emails for increased engagement and conversion rates.

6. Marsello: Loyalty & Marketing

Rating: ⭐4.6

Pricing: $100 per month; 14-day free trial

At its core, Marsello empowers businesses to cultivate customer loyalty, amplify retention efforts, and boost sales by utilizing a variety of tools and features within its framework.

Key Features:

  • Loyalty Program Management: Enables businesses to create and manage personalized loyalty programs based on customer behavior and purchase history.
  • Marketing Automation: Platform streamlines marketing campaigns with automation, enabling targeted email, SMS, and push notifications for customer engagement.
  • Customer Segmentation: Marsello segments customers based on behavior, purchase history, and demographics, enhancing marketing efforts and increasing conversion rates.
  • Retention Campaigns: Allows targeted customer retention campaigns, including win-back, referral programs, and exclusive offers.

7. SmartrMail Email Marketing SMS

Rating: ⭐4.9

Pricing: $19 per month; 15-day free trial; free plan 

Focusing on Shopify stores, the SmartrMail email marketing platform is specifically structured to drive efficient customer engagement.

Key Features:

  • Integration with Shopify: Integrates with Shopify, syncing customer and product data for real-time email marketing and SMS campaigns.
  • Email Marketing Campaigns: Offers email marketing campaigns with a drag-and-drop editor and pre-designed templates, enabling targeted and personalized communication to customer segments based on purchase history and browsing behavior.
  • Automated Email Flows: Includes pre-built automation workflows for email marketing, including welcome emails, abandoned cart recovery emails, post-purchase follow-ups, and win-back campaigns.
  • SMS Marketing Integration: Offers SMS marketing, enabling direct communication with customers via text messages for order updates, promotions, and notifications, enhancing customer engagement and reaching.

8. Springbot

Rating: ⭐4.3

Pricing: $19 per month; free plan

Springbot is an eCommerce marketing automation and analytics platform that integrates with Shopify to optimize marketing efforts and drive revenue growth.

Key Features:

  • Marketing Automation: Springbot automates marketing campaigns across email, social media, and SMS, enabling targeted workflows and triggers based on customer behavior that streamline efforts and improve customer engagement.
  • Email Marketing: The platform provides a robust email marketing module for personalized campaigns, allowing users to design visually appealing templates, segment audiences, and track performance metrics like open rates, click-through rates, and conversions.
  • Social Media Marketing: Springbot offers social media marketing, scheduling posts, publishing, tracking engagement metrics, and monitoring conversations for brands which helps in maintaining an active presence and effectively engaging with audiences.
  • Customer Segmentation and Personalization: Segments customers based on demographics, purchase history, and browsing behavior, delivering personalized marketing messages, offers, and product recommendations, enhancing campaign relevance and effectiveness.

9. MailerLite Classic 

Rating: ⭐3.2

Pricing: $10 per month; free plan 

Built for simplicity, MailerLite Classic stands as an email marketing platform that helps firms to create, distribute, automate workflows, and monitor performance with straightforwardness.

Key Features:

  • Email Campaign Creation: Offers a drag-and-drop editor for visually appealing email campaigns, allowing users to create custom templates or choose pre-designed ones for brand identity customization.
  • Contact Management: Provides features for managing and segmenting contact lists, importing and organizing subscriber data, creating segments based on demographics or behavior, and maintaining updated lists.
  •  Automation: Offers automation capabilities for creating email workflows triggered by events, such as welcome series, abandoned cart reminders, and post-purchase follow-ups, to engage subscribers throughout their customer journey.
  • A/B Testing: Enables A/B tests for email subject lines, content, and designs, optimizing campaign performance by identifying better variations.

10. Remarkety ‑ Email, SMS, Social

Rating: ⭐4.7

Pricing: $25 per month; 14-day free trial

Remarkety is an eCommerce marketing automation platform focusing on email, SMS, and social media advertising to enhance customer engagement and retention. 

Key Features:

  • Email Marketing: Remarkety is a powerful email marketing module for businesses, allowing them to create targeted campaigns using customizable templates or HTML coding. It offers features like email list segmentation, A/B testing, and advanced automation workflows to improve marketing efforts.
  • SMS Marketing: Enables SMS marketing to reach customers through personalized messages for order updates, promotions, abandoned cart reminders, driving conversions and enhancing the customer experience.
  • Social Media Advertising: Integrates with Facebook and Instagram to run targeted ad campaigns, leveraging customer data to reach a wider audience and increase brand visibility which allows for easy creation and management of ads.
  • Automation Workflows: Offers advanced automation for marketing, enabling automated workflows triggered by customer actions like abandoned carts, first-time purchases, or product recommendations. These workflows nurture engagement and drive conversions.

11. AWeber Email by Combidesk

Rating: ⭐4.8

Pricing: $8 per month; 30-day free trial

AWeber is an email marketing platform that helps businesses create and send email campaigns, manage subscriber lists, and automate email sequences

Key Features:

  • Email Campaign Creation: AWeber provides a drag-and-drop email builder or HTML editor for visually appealing emails with customizable templates, images, text formatting, and calls to action.
  • Subscriber Management: Manages subscriber lists by organizing contact information, segmenting subscribers, and creating targeted email campaigns.
  • Automation: Offers automation for creating email sequences triggered by events, including welcome emails, abandoned cart follow-ups, and personalized drip campaigns.
  • Analytics and Reporting: Implemented reporting and analytics tools for tracking email campaign performance, enabling insights into open rates, click-through rates, and marketing effectiveness.

12. Hive.co: Email Marketing

Rating: ⭐5.0

Pricing: $79 per month; 10-day free trial

Hive.co is an email marketing platform for businesses, offering tools for creating, automating, and optimizing campaigns, enhancing engagement, conversions, and customer relationships.

Key Features:

  • Email Campaign Creation: Hive.co is an intuitive email builder with drag-and-drop functionality, enabling visually appealing campaigns without coding knowledge. Users can customize templates, add images, format text, and include calls to action.
  • Segmentation and Targeting: Enables email list segmentation based on demographics, behavior, purchase history, or engagement levels, enabling targeted, relevant emails for improved campaign effectiveness.
  • Automation and Workflows: Provides automation features for triggering email workflows based on subscriber actions, fostering customer relationships, driving engagement, and increasing conversions through welcome emails, abandoned cart reminders, and post-purchase follow-ups.
  • Personalization and Dynamic Content: Personalize email campaigns by inserting subscriber-specific content based on profile data, preferences, or past interactions, improving relevance, effectiveness, engagement, and conversion rates.


These apps enhance email marketing efforts and drive Shopify store success with advanced features, user-friendly interfaces, and integration capabilities. They provide a range of options to optimize strategies and maximize results, ensuring a successful Shopify store.

We recommend exploring Saufter as it stands out from its competitors with unique features and add-ons like automated agent training, an agent marketplace, and a returns portal. 

The best part is, you can start your 15-day free trial without providing any credit card information!



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