23 Surprising Facts about B2B Content Marketing

Table of Contents

Last Updated: June 2024

Is content marketing a part of your b2b marketing strategy? If yes, then great. But if not, then it should be.

Content Marketing has evolved from a new marketing technique to a gold standard. It outperforms the traditional marketing strategies, that’s why 89% of B2B organizations incorporate content marketing in their marketing strategy.

So, chances are your competitors already recognize the value of content marketing, making it crucial for you to not only incorporate content into your business’s marketing strategy but also to come up with a better strategy to stand out from the crowd.

In this post, we have mentioned some amazing B2B content marketing facts that will help you know:

How effective is content marketing for B2B companies?

According to Content Marketing Institute (CMI), content marketing is effective for 83% of B2B marketers. Brands that build a successful content strategy convert 6x more often than other marketing methods.

Is content marketing more common in B2C companies than in B2B?

No. According to CMI, Content marketing is used by over 88% of B2B marketers compared to 86% of B2C marketers.

How much effort goes into content marketing?

Content marketing can be effortful. The top content marketing challenge for over half of B2B organizations (46%) is bandwidth.

Does content marketing provide a good ROI?

Almost one-third (29%) of companies get a return on investment from their social media programs. Based on this Litmus report, Email marketing can provide the best return on investment.

How do b2b associations feel about content marketing?

Most associations and businesses are more concerned with developing long-term relationships and providing value to their customers. Almost three-quarters of b2b associations (71%) consider their content marketing efforts to be “somewhat” or “very effective” in doing so.

What does content marketing for associations look like?

Marketers nowadays place a lot of attention on webinars, video marketing, and other novel ways to reach out to their clients. But, Enewsletters are the most popular, with 89 percent of associations using them.

Can businesses improve the effectiveness of their content marketing strategy?

Yes, with the help of analytics and a well-thought-out marketing strategy. The 20% of companies that do not use analytics have much lower social media effectiveness and usage. Businesses that use analytics, monitoring, and content marketing are three times more effective than those that only use analytics.

How much money should your business set aside for content marketing?

A good rule of thumb that many marketers recommend is allocating 28% of your marketing budget to content marketing. According to Demandmetric, Traditional marketing is 62% more expensive than Content Marketing.

What are some Content Marketing Objectives That Are Important for B2B Companies?

The top four objectives of b2b content marketing programs are as follows:

  •  Sales lead quality (87 percent)
  •  Sales (84 percent)
  •  Higher conversion rates (82 percent)
  • Sales lead quantity (78 percent)

How many techniques does a typical B2B content marketing strategy involve?

72% of marketers said that having a good content strategy was “key to their success”. While every company recognizes the importance of content, just a handful do so effectively. On average, B2B organizations employ 13 techniques, ranging from social media (93%) to online presentations (65%).

What content formats are most effective with business-to-business audiences?

Each brand should develop a unique content marketing strategy that caters to the needs of its target audience. These six formats are among the most effective.

  • Practical guides
  • Hot topics
  • Research and insights
  • Case studies
  • Infographics
  • Authoritative industry news

Which is the ideal B2B marketing platform?

Online platforms are now a major source of new leads and income, particularly for B2B businesses. While email remains the most significant platform for total content marketing performance for B2B marketers, LinkedIn outperforms all other social platforms, used by 94 percent of companies.

How can you improve your LinkedIn marketing?

B2B blogs and websites receive more traffic from LinkedIn than from Facebook and Twitter combined. A Linkedin post receives an average of 230 shares. Using paid advertisements, you can reach your target audience combined with headlines that capture user attention.

Do you consider newsletters to be outdated? Think again

Email marketing is an essential component of a marketing strategy. You might be asking if email marketing is still a feasible option. Yes, it is. Email marketing delivers a 3,800 percent return on investment for every dollar spent.

Is this true for both B2B and associations?

Email marketing continues to perform well for companies and marketers since It is a cost-effective and powerful tool. Enewsletters are used by 83 percent of B2B companies as part of their content marketing strategy.

Trigger, Nurture, or Batch, which email type performs best?

Trigger marketing is extremely useful for businesses attempting to build relationships with their customers. Personalized messages based on behavior have a lot of power. Because trigger campaigns are based on a behavior or data change, they perform better than batch and nurture campaigns.

What is the ideal Content-Length?

One of the many things to consider when planning content for your website is target content length. 750 words are considered a common sweet spot for online content, exactly halfway between 500 and 900 words with three images.

Is it a good idea for businesses to outsource content marketing?

Here are a few of the benefits of outsourcing:

  • Time-Saving
  • Cost-Effective
  • Easier to Manage

30 percent of businesses outsource part or all of their content marketing.

Is there a way to time things in an always-on media world?

Thursday or Friday afternoon or the weekend is the best time to post to Facebook, the No. 1 driver of content (52 percent vs. 9.7 percent from a homepage). Tuesday morning is the best time to post to Linkedin.

54 percent of consumers said they are more likely to trust brands if their content is engaging and relevant and if it is updated regularly. Always-on marketing (AOM) can be accomplished through the analysis of consumer data such as prior search, site, and social activity.

Is it necessary for a B2B content marketing program to be multimedia?

When people visit your website or social media pages, visual content is more engaging and can rapidly capture their attention. Considering Today’s attention span and given that YouTube is the second most effective platform for B2B firms, marketing strategies must contain visual components.

How Many Videos Does Your Company Need?

Video marketing has the highest return on investment, according to 52% of marketers worldwide. Marketers who use video generate income 49% faster than those who don’t. On average,  Companies produce an average of 11 videos every year.

How Frequently Should Your Company Post on Social Media?

The importance of quality and consistency in social media success cannot be overstated. Various social media platforms have different ideal posting times.  Every week, roughly one-third of businesses (30%) publish content online.

Is your content marketing strategy being disrupted by shrinking attention spans?

The average amount of time it takes to read a headline and decide whether or not to click on it is 8.5 seconds. People lack the patience to read through your content. 8.5 seconds is all the time you have to engage the reader.


Gone are the days when traditional channels of marketing such as paid advertising and print media were considered as the primary channels of the brand’s marketing mix.

Empowered by technology, today’s consumers are well aware of the market, which makes it hard to attract and convert them into leads.

That’s why content marketing needs to be a key part of your brand’s marketing strategy. Content marketing allows you to attract and engage with the target audience, and eventually convert them into customers.

So, you should definitely include content in your business’s marketing strategy. But remember that including content in your marketing is not enough, you need to create unique visually appealing content to stand out from the competition.



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