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Why You Should Implement Automation-first Strategy?

Last Updated: March 2024

Do you know that 71% of consumers believe that a quick response from the customer support team can drastically improve their customer experience? That’s where automation can help you deliver better human support and increase revenue.

This post will guide you through 4 reasons why an automation-first strategy can deliver better customer support.

Also read- A Beginner’s Guide to Help Desk Automation

Benefits of Automating Your Business

Reduces Manpower Cost

Automation allows you to easily perform day-to-day tasks like inventory management, accounting, customer support, etc. You don’t have to onboard new staff to ensure that these tasks run smoothly or purchase new hardware. 

Reduces Human Error

Performing repetitive tasks can create frustration among humans, leading to errors like wrong data entry, grammatical errors, or even typographical errors that can hinder your business operations. 

Thus, automation eliminates such errors by following set rules and performing error-free tasks.

Provides Transparency

Automation software allows you to track business operations performed by it. This creates transparency for you to check how the software is performing and what steps you can take to improve it. 

24X7 Customer Support

With the help of automation, you can provide customer support outside business hours and ensure that no customer is left unanswered. Most automation software provides multilingual support that helps you assist your global customers as well. 

4 Reasons Why You Should Implement Automation-First Strategy

Increases Agent’s Efficiency

Automation comes with an AI chatbot that attends to your customers in real-time and solves simpler queries. The bot can seamlessly provide customer support by solving frequently asked questions and reduces the burden on your agent’s shoulders. 

AI chatbots solve customer queries with the help of canned responses or knowledge-base articles, meaning the resolution they get is insightful and up-to-date. 

Provides Agents With Context

If your customer’s query is too complex for the bot to solve, it switches the customer to your customer support agents. But before switching, the bot collects all the required information that your agents require to understand the customer’s problem. 

This step reduces redundancy and your customer need not explain it to both the bot and the agent. 

 Improves Your CSAT Score

Automation provides quick and insightful resolutions to your customers. What else do they look for while asking for help? Thus, the AI sends them CSAT surveys as soon as the query gets resolved which ensures that you get a positive response and helps you learn how effective that bot is. 

Helps in Upselling & Cross-Selling

The AI bot gathers information about customers and then accordingly suggests product recommendations to them as soon as they visit your website/store. This allows you to keep your potential customer more engaged on your site and they get to see what they like.

Also read- E-commerce Chatbots: Benefits and How to Use them Effectively?

Meet Saufter, The Best Automation Software

Image Source – saufter.io

Saufter can help you automate your daily business operations like:

  • Customer Support: Saufter’s AI chatbot automates your customer support by attending to customers in real time and solving their queries using canned responses or knowledge base articles. 
  • Return Management: Saufter’s return management allows you to provide insightful notifications to your customers and send them refunds. It helps you to manage your warehouse by sending the returned item to a low-stock/out-of-stock warehouse. 
  • Upselling & Cross-Selling: The AI bot collects customers’ insights and suggests products. This helps you sell more items and gain more revenue. 
  •  Social Media: Saufter can also automate your social media by collecting good reviews from platforms like Google, Trustpilot, Yelp!, Facebook, etc. and posting them on your social media handle. 
  • Knowledge Base Management: AI bot can even collect and update your knowledge base articles so that they are up to date. You can even create a knowledge base with the help of its templates.

 

 Conclusion

Now, in the end, we hope that through this post you were able to learn the advantages of an automation-first strategy. It helps you provide better customer support and streamline your business operations. 

However, if you are looking for software that can automate your customer support, then you should try Saufter. Its AI chatbot attends to your customers in real time and solves their queries using canned responses or knowledge base articles. 

So, what are you waiting for?

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