ActiveCampaign VS Mailchimp! Which One Is Better?

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Activecampaign vs Mailchimp

Last Updated: April 2024

ActiveCampaign vs. Mailchimp: Which is the ultimate marketing powerhouse? If you’re familiar with email marketing, you’ve probably encountered Mailchimp, known for its simplicity and targeted branding since 2001. 

However, if you seek alternatives, ActiveCampaign emerges as a robust contender. Established in 2003, ActiveCampaign boasts a reputation as a marketing automation powerhouse, impressing even the most experienced marketers. 

Both platforms offer impressive features, but understanding their strengths and differences is crucial. Are you prepared to elevate your marketing strategy to the next level? Let’s delve in.

ActiveCampaign vs. Mailchimp Feature Comparison

ActiveCampaign and Mailchimp are both powerful email marketing platforms, but they have distinct features that cater to different needs. Let’s delve into a detailed feature comparison to help you make an informed decision:

1. Marketing Automation:

Activecampaign: Renowned for its robust automation capabilities, ActiveCampaign allows you to create complex automated workflows based on user behavior, interactions, and tags. This helps you deliver highly targeted and personalized email campaigns.

Very good automation can be built. Even complex ones are possible (like using rules and conditions).”

⭐4.5/5  Andreas L.

Mailchimp: While Mailchimp offers automation features, they may not be as extensive as ActiveCampaign’s. It is more suitable for simpler automation sequences and may lack the flexibility for intricate workflows.

“Automation allows me to welcome new customers even if I am not connected to the service at that moment, MailChimp is a marvel.”

⭐5/5, Naqeeb R.

2. Integration:

ActiveCampaign: ActiveCampaign allows you to seamlessly connect with a vast array of 870+ diverse applications. Integrate systems like WordPress, Zapier, and even the popular e-commerce platform Shopify.

“I like the wealth of automation and integration capabilities offered by ActiveCampaign.” 

⭐5/5, Scott P. 

Mailchimp: Mailchimp offers a wide range of app integrations, including popular tools like Shopify, WordPress, and Salesforce, making marketing easier. However, compared to activecampaign’s it has 300+ integrations, the options might be more limited.

“ Integration with e-commerce platforms facilitates online sales growth through targeted campaigns and post-purchase follow-ups.” 

⭐4.5/5, Darshana B.

3. Email Templates and Design

ActiveCampaign: Activecampaign’s builder is relatively straightforward to use, though it may not be as intuitive as Mailchimp’s.

It employs a drag-and-drop system, and the build-from-scratch template begins with an image, body text, and a basic footer to help you get started.

“It was simple and easy to design an email template once and reuse it within this automation. No need to reinvent the wheel every time”

⭐5/5, Anthony M.

Mailchimp: With over 100 unique email and landing page designs that are tailored for different industries, these templates, along with others for creating content, give your team the tools they need to achieve your marketing goals.

Its drag-and-drop builder allows for easy customization, making it great for visually appealing campaigns.

“I like all its features and it’s easy to create templates because the pre-built templates are great. ”

⭐5/5, Angel G.

4. Personalization

ActiveCampaign: Excels at delivering personalized content thanks to its comprehensive automation and segmentation capabilities. You can create highly tailored messages that resonate with individual subscribers.

“Personalization of your emails to target business customers for sales”

⭐5/5, Deepak G.

Mailchimp: It also supports personalization but may not be as sophisticated as ActiveCampaign. It can still help you add a personal touch to your emails.

“Plenty of behavior tracking allows for personalization of emails and hyper-targeting.”

⭐5/5, Isabel L.

5. Reporting and Analytics

ActiveCampaign: Provides in-depth reporting and analytics, giving you valuable insights into email performance, open rates, click-through rates, and other essential metrics. This data helps optimize your campaigns for better results.

 “ActiveCampaign offers robust reporting and analytics tools that allow you to track the success of your campaigns and make data-driven decisions about your marketing strategy.”

⭐5/5, Gubi G.

Mailchimp: With Mailchimp’s extensive library of 300+ integrations, you can consolidate vital data from your entire tech stack, such as Google Analytics customer behavioral data, Shopify sales reporting, and much more. 

This allows you to have a centralized and comprehensive view of your business information.

“We can keep track of all campaign performances in the report module. We can monitor open rate, linked clicked, bounced mail, audience unsubscribed, and other parameters within the report module.”

⭐5/5, Girish K

6. Ease Of Use

Activecampaign: For you, ActiveCampaign provides powerful features, but it might have a steeper learning curve if you’re a beginner. The interface is feature-rich, which could be overwhelming at first.

“Essential tool with the ease of use for a new salesperson like me to help scale up my business”

⭐4.5/5, Naziaty M.

Mailchimp: On the other hand, Mailchimp is well-known for its user-friendly interface, making it easy for you to navigate, especially if you’re a beginner. It offers a simple drag-and-drop email builder and straightforward campaign setup, ensuring a smooth experience for you.

“The tool supports marketing across the different platforms with an ease to use and user-friendly interface.”

⭐4.5/5, Titus K.

ActiveCampaign vs. Mailchimp Comparison of Pricing

Here’s a brief comparison of the pricing for ActiveCampaign and Mailchimp:


  • Plus: Commencing at approximately $49 per month, the Plus plan encompasses elevated attributes such as Site and event tracking, as well as APIs and webhooks
  • Professional: Priced at about $149 per month, the Professional plan introduces further enhancements like predictive sending and site messaging.
  • Enterprise: For larger businesses with higher volume requirements, the Enterprise plan delivers tailor-made pricing based on individual needs.
    Activecampaign vs Mailchimp


  • Free: Mailchimp presents a complimentary plan catering to 500 contacts and 1,000 monthly emails
  • Essential: For enhanced functionality, the Essentials plan begins at approximately $4.66 per year for up to 500 contacts, offering automation and A/B testing. 
  • Standard: The Standard plan, priced at around $6.95 per year for up to 500 contacts, provides advanced attributes like retargeting ads and custom branding
  • Premium: For even more capabilities, the Premium plan starts at approximately $138.97 per year for up to 500 contacts, offering advanced segmentation and priority phone support.
    Activecampaign vs Mailchimp

ActiveCampaign vs. Mailchimp Comparison Table




Email Automation

Extensive visual automation builder

Basic automation features


870+ diverse applications

300+ integrations


Robust personalization with dynamic tags

Supports personalization through merge tags


Advanced segmentation option

Basic segmentation features

Reporting and Analytics

Comprehensive reporting

Essential reporting metrics

Pricing Plans


Lite / Free Plan


Freemium plan for up to 500 contacts and 1,000 monthly emails

Plus / Essentials Plan

Starting at $49 per month with 3 users

Starting at approximately $4.66 per year for up to 500 contacts

Professional / Standard Plan

Starting at $149 per month with 5 users

Starting at approximately $6.95 per year for up to 500 contacts


Custom pricing based on specific needs

The premium plan starts at approximately $138.97 per year. Custom pricing is also available.

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activecampaign vs mailchimp

Key Features

  • Self-Service: Empower users to find answers independently.
  • Automated Workflows: Streamline repetitive tasks with intelligent automation.
  • Unified View: Access all customer information at a glance with a single scroll.
  • E-Commerce Automation: Enable customers to initiate returns, exchanges, and order edits.
  • Order Monitoring: Proactively support customers with 24×7 order tracking.
  • Custom Automation for SaaS: Offer self-help for various SaaS interactions.
  • Omnichannel Support: Seamlessly connect with customers across multiple platforms.
  • Actionable Insights and Smart Alerts: Gain actionable insights and smart alerts, enabling you to access valuable data instantly and make more informed decisions.
  • Integrations: Seamlessly integrate with Shopify, WooCommerce, Magento, Facebook, and more.


In conclusion, when comparing Mailchimp and ActiveCampaign, the ultimate decision should be based on your specific needs and efficiency requirements.

Opt for Mailchimp if:

  • Your budget is limited, and you’re new to email marketing.
  • Simplicity is crucial for you, and you anticipate scaling up from the small business level.

Choose ActiveCampaign if:

  • You seek automation beyond emails, such as website notifications or SMS, and Customization is a top priority.
  • You desire a more comprehensive subscriber view from your email marketing tool.

By carefully considering these factors, you can make an informed choice that aligns perfectly with your business goals and objectives.

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