ActiveCampaign vs HubSpot: Which Tool Is Better For Your Business?

Table of Contents

Last Updated: July 2024

Considering ActiveCampaign vs. HubSpot for your business? In the world of marketing automation and CRM software, this choice can be pivotal, with each platform offering a unique set of features and benefits tailored to your needs. 

In this article, you’ll delve into the intricacies of both tools, helping you navigate the waters and find the perfect match for your specific requirements. 

So, let’s dive in and explore which of these industry giants will propel your business to new heights.

ActiveCampaign vs Hobspot Feature Comparison

1. Reporting


  • Gain In-Depth Insights: ActiveCampaign allows you to examine different parts of your marketing, like how well your automation works, contact tags, and email engagement. This helps you analyze your marketing efforts effectively.
  • Check Your Marketing Impact: A marketing Revenue report is a handy tool. It calculates the money your marketing campaigns and automated emails make through eCommerce profiles.

“The reporting is amazing to be able to see what is converting and what is not.”

⭐ 4.5/5 Christina S.


  • Explore Versatile Reporting: You can create new reports about different things like contacts, companies, or deals. You can also track customer journeys, see how well things convert, and make your reports with a simple drag-and-drop tool.
  • Easy to Use and Access: Once you make a report, you can put it on your dashboard for quick access. HubSpot’s reporting works smoothly with their CRM, so you can add tracking info to reports or export data easily.

“The reporting functionality has allowed sales managers to stay up to date on what’s happening while eliminating long sales review meetings.”

⭐5/5 Chelsea G.

2. Pipeline Management


  • Effortless Pipeline Management: ActiveCampaign’s pipeline interface is user-friendly, allowing you to create unlimited pipelines. You can easily customize stages, their order, and colors, and even edit contacts and deals within stages on the go.
  • Tailored Pipeline Enhancements: You have the flexibility to add deal roles, assign team members, customize task types, and incorporate calendars to match your specific needs.

“We use it to automate pipeline progress, send out emails, and sync data sheets to it.”

⭐ 4/5 Tom B.


  • Unlock Customization Potential: HubSpot offers extensive customization for deals and contacts, enabling tasks, profile assignment, ticket association, payment tracking, and revenue attribution. You can also automate phases with individual workflows.
  • Effortless Data Management: This Provides options to import data from various sources or sync with other apps for pipeline data import. In contrast, ActiveCampaign limits data import to deals through CSV files.
  • Consider Your Needs: ActiveCampaign’s pipeline limitations are manageable, making it a good choice. HubSpot offers varying pipeline numbers based on your plan, from one to twenty, depending on your subscription level.

“Deal monitoring and pipeline management are made possible by HubSpot Sales Hub.”

⭐ 5/5, Winston A.

3. Automation


  • Automation with Ease: If you’re new to it, you’ll find value in the introductory demo and the selection of automation “recipes” for common workflows like tagging engagement, sending abandoned cart reminders, and post-purchase upselling.
  • Intuitive Automation Builder: Their automation builder is straightforward. You can drag and drop triggers, click spaces for options, and easily find actions even if you’re not sure where they’re categorized.
  • Streamlined Automation Creation: ActiveCampaign’s automation tools simplify the process, making it accessible for users of all levels to set up effective workflows.

“ I also like automation; it allows me to get as creative as I can.”

⭐ 4/5 Carol K.


  • Guided Automation Creation: HubSpot effectively guides you through the automation setup process and provides a wealth of common workflow ideas and templates to kickstart your efforts.
  • Polished Interface: HubSpot’s interface carries a sleek and brand-consistent design, although this may not be a decisive factor in your choice. However, it lacks drag-and-drop functionality and is somewhat more rigid than ActiveCampaign.
  • Similar Functionality: While HubSpot’s automation operates similarly to ActiveCampaign, it doesn’t offer the same ease of use and flexibility. However, the results achieved are quite comparable between the two platforms.

“You have all the tools for automation and generation in just clicks of a button.”

⭐ 5/5, Vie B.

4. CMS Capabilities


  • Boost Your Lead Generation: ActiveCampaign empowers you to create inline forms, floating bars, floating boxes, and webpages effortlessly using a convenient editor.
  • Data-Driven Insights: You’ll also benefit from analytics tools like site tracking and form performance reporting, offering valuable insights into your lead generation efforts. The webpage and form-building capabilities are both robust and user-friendly.

    “I chose Active Campaign after a few false starts with other CMS systems.”

⭐ 5/5, Verified User


  • Comprehensive CMS Capability: HubSpot’s CMS provides a comprehensive suite of features. You can create forms, landing pages, and blogs, manage social media, run ad campaigns, and receive SEO recommendations within the platform.
  • Streamlined Content Management: If you lack your own CMS, HubSpot can effectively cover many basic content needs. While it may not match high-end CMS solutions, it offers a significant advantage over ActiveCampaign in terms of functionality.

“Yes, I love the combination of CRM with CMS activities, and of course, it has a good interface.”

⭐ 5/5, Atul K.

5. Email Marketing


  • Email Marketing Focus: ActiveCampaign places a strong emphasis on email marketing and contact management, reflected in its pricing structure and the acquisition of Postmark in 2022.
  • Effortless Campaign Creation: Creating email campaigns is a breeze with ActiveCampaign. You can quickly start new campaigns, including one-off, autoresponder, and A/B test emails, right from the dashboard.
  • Flexible Email Design: During the design phase, you have the freedom to customize your emails. You can drag and drop elements, choose from various templates, craft text-only messages, or apply HTML customization.

“Active Campaign has a handle on email.” 

⭐ 5/5, Jason B.


  • Robust Email Options: HubSpot offers a robust email system, allowing you to create regular, automated, or blog/RSS emails.
  • Impressive Template Library: Their template library is on par with ActiveCampaign’s, providing you with a wide range of options.
  • User-Friendly Email Builder: HubSpot’s email builder is highly functional and user-friendly, ensuring you can easily design your emails to perfection.

“Very convenient and easy in email marketing or campaign.”

⭐ 4.5/5, Angelica A.

ActiveCampaign vs Hubspot Comparison of Pricing


1. Sales Plans

  • Plus: Tailored for small sales teams, this plan costs $19 per user per month.
  • Professional: Priced at $49 per user per month, it’s designed for growing sales teams focused on efficient deal closure.
  • Enterprise: For scaling sales teams, this plan offers personalized pricing to meet specific requirements.

2. Bundle Plans

  • Plus: At $93 per month, this plan integrates marketing and sales seamlessly for growing teams.
  • Professional: Priced at $386 per month, it boosts sales and marketing efficiency for growing businesses.
  • Enterprise: Designed for scaling businesses, this plan offers flexible pricing to adapt to changing needs.
    activecampaign vs hubspot


1. Free Tools:

  • Price: $0
  • Includes: Free Marketing, Sales, Service, CMS, Operations, and Commerce tools. No credit card is required.

2. Starter:

  • Price: Starts at $18/month
  • Includes: Marketing Hub Starter, Sales Hub Starter, Service Hub Starter, CMS Hub Starter, Operations Hub Starter, Commerce Hub.

3. Professional:

  • Price: Starts at $1,600/month
  • Includes: CRM Suite Starter, Marketing Hub Professional, Sales Hub Professional, Service Hub Professional, CMS Hub Professional, Operations Hub Professional, Commerce Hub.
    activecampaign vs hubspot

ActiveCampaign vs Hubspot Comparison Table

ReportingEasy report creation and integration with existing data; Marketing Revenue data includedWell-integrated reports with a robust custom builder
Pipeline ManagementEasy pipeline updates with unlimited pipelinesMore rigid pipelines with tier-based limits
AutomationUser-friendly automation design; some limitations with app integrationsExtensive automation builder with more integrations; slightly less intuitive
CMS CapabilitiesFunctional and intuitive CMS; limited content optionsWell-designed CMS with extensive content creation capabilities
Email MarketingUser-friendly email builder with good integration; free design servicesStrong email marketing but additional cost for design services
Support & OnboardingWeaker onboarding tools and resources; offers free data migrationStrong onboarding with guides, resources, and demos; migration services as an add-on

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activecampaign vs hubspot

Key Features

  • Streamlined Automation: Simplify tasks, allowing your team to focus on crucial matters.
  • Comprehensive Insights: Gain a holistic view of customer data to enhance support.
  • Enhanced E-Commerce: Elevate satisfaction with automated handling of returns, exchanges, and order adjustments.
  • Proactive Order Guidance: Keep customers informed with 24/7 order monitoring.
  • Tailored SaaS Assistance: Address diverse SaaS needs through self-help options.
  • Seamless Omnichannel: Connect effortlessly with customers across various platforms.
  • Integrated Harmony: Sync with platforms like Shopify, WooCommerce, Magento, and Facebook for streamlined operations.


Opt for ActiveCampaign if:

  • You need advanced automation and app integration.
  • You’re on a budget and don’t need extensive features.
  • A user-friendly email builder is your need.

Choose HubSpot if:

  • Robust reporting is crucial.
  • You value onboarding resources and a polished experience.
  • A versatile CMS is necessary for you.

Both platforms offer unique strengths, so carefully consider your specific business requirements to make the best choice for your needs.

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