ActiveCampaign vs ClickFunnels: Which Tool Is Best For You?

activecampaign vs clickfunnels

Last Updated: February 2024

ActiveCampaign vs ClickFunnels: If you’re navigating the digital marketing landscape, these two juggernauts likely need no introduction.

In fact, 91% express a high level of confidence in the impact of their marketing technology investments on their company’s value.

So, if you’re among the majority looking to up your marketing game, you’ve come to the right place.

Today, we’re going to dissect the epic showdown between ActiveCampaign and ClickFunnels, helping you make an informed decision on which tool will best propel your online marketing efforts.

ActiveCampaign vs ClickFunnels – Quick Overview

Email FormsCustomizable with a variety of templatesEasy-to-use drag-and-drop form builder
Email TemplatesProfessionally designed templatesTemplates with limited options
Marketing AutomationRobust and highly customizableFocuses on sales funnel automation and simple email sequences
CRM CapabilitiesStrong CRM featuresBasic CRM functionality
Landing Page Building30 in-built templates12+ ready-made templates
Integrations930+ appsIntegrations with popular applications
Reporting & AnalyticsDetailed insights into email performance and automationBasic reporting and analytics
Customer SupportLive chat, email support, knowledge baseEmail support, community support
Software PricingVarious plans with different features and pricing3 pricing plans including a 14-day free trial

This quick glance table summarizes the key differences between ActiveCampaign and ClickFunnels to help you make an informed decision based on your specific needs.

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ActiveCampaign vs ClickFunnels – Detailed Overview

1. Email Marketing (Final Winner – ActiveCampaign, ⭐4.5/5, 2929 Reviews)

A. Email Forms

    • ActiveCampaign: ActiveCampaign offers a wide array of customizable email forms, enabling you to craft engaging opt-in experiences tailored to your audience’s preferences.
    • ClickFunnels: ClickFunnels simplifies the process with its easy-to-use drag-and-drop email form builder, making it a solid choice for those looking to create eye-catching, conversion-oriented forms quickly.

Winner: Both

User Reviews

The ease of creating campaigns, setting up signup forms, and the ability to tag and track users’ actions is pretty incredible.” – verified user, small business.

All the features you need are there, such as pop-up forms, countdown timers, option forms, and sales forms.” – verified user, small business.

B. Email Templates

    • ActiveCampaign: ActiveCampaign provides a robust selection of professionally designed email templates, granting you the flexibility to design visually stunning and engaging email campaigns with ease.
    • ClickFunnels: ClickFunnels, while excelling in other areas, presents a more limited selection of email templates, which may be ideal for users who prefer a simpler email marketing design approach.

Winner: ActiveCampaign

User Review

Being able to create custom email templates and be guided with best practice suggestions for improving email deliverability and open rates.” – James C, small business.

2. Marketing Automation (Final Winner – Both, ActiveCampaign – ⭐4.2/5, ClickFunnels – ⭐4.9/5)

    • ActiveCampaign: ActiveCampaign supplies a robust and customizable marketing automation system for advanced automation capabilities. So, you can construct intricate workflows and personalized customer journeys.

activecampaign vs clickfunnels

    • ClickFunnels: ClickFunnels specializes in sales funnel automation and straightforward email sequences, appealing to users who prioritize user-friendly automation in their marketing strategies.

Winner: Both

User Reviews

Easy-to-use marketing automation that’s constantly adding new and useful features” – Bobby G, small business.

ClickFunnels is amazing and most popular funnel builder and automation platform” – Rahul S, small business.

3. Customer Relationship Management (CRM) (Final Winner – ActiveCampaign, ⭐4.4/5, 1798 Reviews)

    • ActiveCampaign: ActiveCampaign stands out with its robust CRM features, offering a unified platform for managing leads, contacts, and customer data while enabling you to track interactions and engage effectively at every stage of the customer journey.
    • ClickFunnels: ClickFunnels, while primarily a sales funnel tool, equips you with basic CRM functionality. Although, it may lack the depth and complexity of ActiveCampaign’s CRM capabilities.

Winner: ActiveCampaign

User Review

I’ve used CRM tools for over 20 years, and this is a great out of the box solution with the power to manage your whole business.” – Randy S, small business.

4. Landing Pages (Final Winner – Both, ActiveCampaign – ⭐4.2/5, ClickFunnels – ⭐4/5)

    • ActiveCampaign: There are 30 in-built landing page example templates, giving you the creative freedom to design landing pages that align perfectly with your brand and objectives.
    • ClickFunnels: With ClickFunnels, you get access to 12+ readymade templates, allowing you to quickly insert your content and activate your landing pages for rapid page deployment.

clickfunnels - activecampaign vs clickfunnels

Winner: Both

User Reviews

My team and I quickly picked up the email and landing page builders with ease.” – Frank E, small business.

I can very easily create landing pages that I can use for social media and lead magnets to college emails.” – verified user, small business.

5. Sales Funnels (Final Winner – ClickFunnels, ⭐5/5, 72 Reviews)

    • ActiveCampaign: ActiveCampaign offers sales funnel capabilities within its marketing automation suite. Although, it may require more manual setup and customization compared to a specialized tool like ClickFunnels.
    • ClickFunnels: ClickFunnels is well-known for its user-friendly platform that focuses on creating, optimizing, and managing high-converting sales funnels. Opt for Clickfunnel, if your priorities are funnel development and management.

Winner: ClickFunnels

User Review

It solves the problem of creating sales funnels that actually sell my products and services” – Azeez Ola S, small business.

6. Integrations (Final Winner – ActiveCampaign, ⭐4.5/5, 718 Reviews)

    • ActiveCampaign: Find an extensive array of integrations, with over 930+ apps at your disposal. Thus, you can connect with various third-party tools, extending the functionality of your marketing and automation efforts.
    • ClickFunnels: ClickFunnels, while not as robust in terms of integrations as ActiveCampaign, brings you integration options with popular applications, particularly those related to online sales and funnel optimization.

Winner: ActiveCampaign

User Review

One standout feature is how seamlessly it integrates with external services, which is incredibly valuable when you’re juggling multiple technologies.” – Rahul S, small business.

7. Reporting & Analytics (Final Winner – ActiveCampaign, ⭐4.3/5, 278 Reviews)

    • ActiveCampaign: ActiveCampaign provides robust reporting and analytics features, offering detailed insights into email performance, customer engagement, and automation effectiveness, empowering you to make data-driven decisions to optimize your marketing strategies.
    • ClickFunnels: ClickFunnels, while excelling in other areas, is limited in reporting & analytics features as compared to ActiveCampaign. It is suitable for those who need simpler, yet, high-level insights into their sales funnel performance.

Winner: ActiveCampaign

User Review

The analytics provide keen insights, making it easier to refine our strategies for even better results.” – verified user, small business.

8. Customer Support (Final Winner – Both, ActiveCampaign – ⭐4.7/5, ClickFunnels – ⭐5/5)

    • ActiveCampaign: An extensive support system, including live chat, email support, and a knowledge base is available to you, at any time.
    • ClickFunnels: At ClickFunnels, you get customer support primarily through email, knowledge base, and community support. They also offer coaching programs to help you master the intricacies of their platform. Live chat is available with some plans.

Winner: Both

User Reviews

Great Customer Support, Easy to Use, Intuitively Designed” – Diamando S, small business.

The customer support is awesome and if you ever have trouble doing something, they are quick to help and even do live chats!” – Rod T, small business.

9. Software Pricing

ActiveCampaign Plans

    • Lite: Starting from $29/month, designed for individuals and small teams just starting their business. Includes 1 user.
    • Plus: From $49/month, suitable for small teams crafting excellent customer experiences. Includes 3 users.
    • Professional: Priced at $149/month and onwards, ideal for teams that want to experiment and optimize their marketing efforts. Includes 5 users.
    • Enterprise: Offers a customized plan, designed for growing teams in larger organizations looking to personalize their marketing at scale. Includes 10 users.
    • A free trial is available.

activecampaign pricing - activecampaign vs clickfunnels

User Review

If I had to nitpick, I would say that the pricing can be a bit steep for small businesses or startups, especially as you scale and require more features.” – Vladimira B, small business.

Also, read ConvertKit vs ActiveCampaign: Which One Fits Best For Your Business?

ClickFunnels Plans

    • 14-day free trial
    • Basic: $147/month (monthly payment) or $127/month (annual mode) – 1 website, 20 funnels, and 3 users.
    • Pro: $197/month or $157/month (annual mode) – 1 website, 100 funnels, and 5 users.
    • Funnel Hacker: $297/month (monthly mode) or $208/month (annually) – 3 websites, unlimited funnels, and 15 users.

activecampaign vs clickfunnels

These pricing options, along with their free trials, provide a range of features to suit various business needs and budgets.

User Review

The only thing I don’t like about ClickFunnels is their pricing and page limitation.” – Taufik Y, small business.

Also, read Clickfunnels vs Convertkit: Which Tool Is Best For Your Business?

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Wrapping Up ActiveCampaign vs ClickFunnels

In the dynamic world of digital marketing, the decision between ActiveCampaign and ClickFunnels depends on your unique needs.

But before you go, here’s a valuable tidbit: A recent study by Aberdeen found that “67% of businesses using automation are more likely to experience 14% higher revenue than those who don’t.”

Considering this, we’d like to extend a courteous invitation to explore With its powerful features and 15-day risk-free trial, it’s an exceptional choice to elevate your customer service game. Make the smart move towards success with today.

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