ActiveCampaign Pricing, Features, Reviews [Complete Breakdown]

Table of Contents

Last Updated: April 2024

Welcome to our comprehensive guide breaking down ActiveCampaign pricing, features, and reviews. Uncover the costs involved, explore the diverse features, and gain valuable insights from real user reviews. This will enable you to make informed decisions about your marketing automation endeavors with ActiveCampaign.

Table of Contents

What is ActiveCampaign?

ActiveCampaign is a versatile and powerful marketing automation platform designed to streamline customer engagement and communication. It offers a range of tools to automate personalized email marketing, create targeted campaigns, and manage customer relationships effectively. 

With its intuitive interface and robust features, ActiveCampaign empowers businesses to drive growth, boost customer retention, and enhance overall marketing performance.

Image Source - activecampaign.com

Overview of ActiveCampaign Pricing Plans

ActiveCampaign provides a selection of 4 pricing plans, ensuring businesses can find the ideal fit for their specific requirements.

Image Source - activecampaign.com
  1. Marketing: Marketing is a toolkit  that helps businesses reach, engage, and convert their target audience.
  2. Sales: The Sales consists of a suite of resources designed to assist businesses in successfully closing more deals.
  3. Bundles: Bundles is a collection of marketing and sales tools that facilitate business growth by enabling effective marketing and sales strategies.
  4. Transactional Email: One-to-one emails, also known as transactional emails, are triggered in real-time when users take certain actions on your website or app.

By providing four distinct pricing categories, ActiveCampaign ensures that businesses can select a plan that aligns perfectly with their unique marketing and communication demands.

Also, read Mailchimp Pricing, Features, Reviews [Complete Breakdown]

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A Detailed Breakdown of ActiveCampaign Pricing Plans

1. Marketing 

Marketing offers 4 pricing categories: Lite, Plus, Professional and Enterprise.

    • Lite: At a monthly rate of $29, this plan supports 1000 contacts and allows complete customization based on your preferences.
    • Plus: At just S49 per month, small teams can create exceptional customer experiences throughout the lifecycle.
    • Professional: For $149 per month, this plan caters to teams seeking to experiment and refine their marketing strategies.
    • Enterprise: Customized pricing is available for growing teams in larger organizations, aiming to personalize their marketing efforts broadly.
Image Source - activecampaign.com

Channels

Lite

Plus

Professional

Enterprise

Email

SMS

X

With SMS add-on

With SMS add-on

With SMS add-on

Drag and Drop Email Designer

Marketing Automation

User Seats

1

3

5

10

Integration

X

Automation Reports

This category is best suitable for:

If you’re interested in Email and Marketing automation, check out this.

2. Sales

Choose from three Sales plan categories: Plus, Professional, and Enterprise.

    • Plus: Optimized for small sales teams handling leads and pipelines, this plan comes at a budget-friendly $19 per user per month.
    • Professional: Designed for growing sales teams focused on swift deal identification and closure, this plan comes at $49 per user per month.
    • Enterprise: For scaling sales teams seeking a CRM that can be tailored to their requirements, this plan offers a personalized pricing option.
Image Source - activecampaign.com

Channels

Plus

Professional

Enterprise

SMS

With SMS add-on

With SMS add-on

With SMS add-on

Sales Automation

SMSAutomation

With SMS add-on

With SMS add-on

With SMS add-on

Site Tracking

Custom User Permissions 

Custom Reports

X

X

Database sync

This category is best suitable for:

Discover your CRM and Sales Management solution here.

3. Bundles

The Bundles consist of three plans: Plus, Professional, and Enterprise.

    • Plus: For only $93 per month, this plan is tailored for growing teams seeking to integrate marketing and sales in the most seamless way possible.
    • Professional: At $386 per month, this plan is well-suited to growing businesses looking to boost sales and marketing efficiency.
    • Enterprise: For scaling businesses in search of a platform that can flexibly adjust to their changing needs, this plan offers customer-centric pricing.
Image Source - activecampaign.com

Channels

Plus

Professional

Enterprise

Email

SMS

With SMS add-on

With SMS add-on

With SMS add-on

Drag and Drop Email Designer

Marketing Automation

Email Templates

User Seats

5

10

15

Integration

 

This category is best suitable for:

Explore this for Management Automation and CRM Sales.

4. Transactional Email

ActiveCampaign transactional emails are personalized, one-to-one messages triggered in real-time by user actions on your website or app. They deliver vital and time-sensitive information, enhancing communication and the user experience.

ActiveCampaign seamlessly integrates with Postmark, a reliable and secure transactional email service. This ensures efficient delivery of order confirmations, account updates, password resets, and other critical notifications.

These automated emails play a crucial role in maintaining customer engagement and building trust with your audience. Leveraging ActiveCampaign’s transactional emails enables businesses to foster seamless and timely interactions, ultimately enhancing customer satisfaction and loyalty.

Image Source - activecampaign.com

Benefits of Transactional Email

    • Personalized Communication: Transactional emails are individual tailored messages, providing a personalized touch that resonates with recipients.
    • Real-Time Delivery: Automated transactional emails are triggered instantly by user actions, ensuring timely and relevant communication.
    • Enhanced User Experience: Transactional emails deliver essential information, such as order confirmations and updates, contributing to a seamless and positive user experience.
    • Improved Engagement: By delivering critical notifications promptly, transactional emails foster better customer engagement and increase open and click-through rates.
    • Trust and Credibility: Consistent and timely transactional emails build trust and credibility with customers, encouraging brand loyalty.
Image Source - activecampaign.com

ActiveCampaign offers an excellent choice if you seek a dependable, secure, and user-friendly transactional email solution.

This category is best suitable for:

If you need API + SMTP for Your Site or App, give it a try.

Key Features Missing in ActiveCampaign

1. Survey Builder

Not having a built-in survey builder can challenge businesses using ActiveCampaign to gather valuable feedback from their customers.

2. Webinar Integration

ActiveCampaign offers a wide range of integrations with various tools and services, but at the time, it did not have a native webinar integration.

3. Transactional Email

Lack of a native transactional email solution may present difficulties for businesses that need to handle a large volume of transactional emails.

4. A/B testing

A/B testing features have certain limitations, potentially hindering thorough testing of diverse email campaigns and landing pages.

User Reviews(Rating 4.5/5, 10300 Reviews)

“Email marketing automation for ecommerce business and B2B business where we use campaigns to get in touch with the audience and use automation to generate revenue on autopilot.” Corne v.

“I have a much better deliverability rate than I did when using Klaviyo or Mailchimp. The support is really good – I’ve always had a live response right away and support staff follow up with you if something is still getting fixed.” Gina M.

“Before we used Mailchimp for email automation and Hubspot for CRM and it was just mottled. Data is in multiple places, limited automation logic and all that to save $100/m? It wasn’t worth it. Since switching to AC our trial -> paid conversion is up, our customer retention has improved and sales is closing more enterprise deals.” Casey H.

“The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt. The campaign emails work well but the standard emails do not give good formats.” Adam P.

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Image Source - saufter.io

Key Features

    1. Automated Ticket Management: Automatically organizes and prioritizes customer support tickets, ensuring timely and efficient responses.
    2. Real-time Chat Support: Engage with customers in real-time through live chat, allowing immediate assistance and resolving queries on the spot.
    3. Knowledge Base Creation: Create and maintain a comprehensive knowledge base, enabling customers to access self-help resources and find answers to common questions.
    4. Seamless Integrations: Integrates with various tools and platforms, such as CRM systems and e-commerce platforms, facilitating seamless support workflows.
    5. Customizable Automation Rules: Define specific automation rules to handle repetitive tasks, saving time and effort for support agents.

Conclusion

ActiveCampaign provides competitive pricing, rich features, and positive user reviews. This comprehensive breakdown helps businesses make informed decisions about successful marketing and customer engagement strategies.

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